Uncertain market conditions continue to be a consideration for business owners and investors alike, encouraging many to reassess their strategies and prioritize core strengths while identifying opportunities for long-term success. In the latest episode of The Well Off Podcast, Alex Nisenker, Vice President of Greybrook’s Private Capital Markets, joins host Georges El Masri to discuss the firm’s approach to identifying opportunities in challenging times, and how shifting buyer behaviour is influencing high-rise product features. With record-low sales activity, particularly in the high-rise sector, Alex explains how current market dynamics have led to strategically postponed sales launches across Greybrook’s portfolio and outlines how our firm is carefully evaluating market conditions to advantageously time sales launches and effectively resell defaulted units, thereby optimizing returns for investors.
When asked if Greybrook has adjusted its planning process in response to changing market conditions, Alex emphasizes that the firm’s approach remains consistent: maximize density when engaging with the city, regardless of market fluctuations. This approach not only increases housing supply but also enhances returns. A key shift Alex highlights in the high-rise sector is The City of Toronto’s decision to remove minimum car parking requirements for new developments, as long as the project is well-served by transit. This change is reshaping how developers, and our firm, are approaching projects, promoting more efficient land use, and fostering development that prioritizes accessibility and sustainability.
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