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Asset Classes

For-Sale
Residential Development

Our investment thesis centres around making equity investments in large-scale residential and multi-family development opportunities in stable, growing markets across North America. We target markets with a prevailing housing supply-demand imbalance that also exhibit the strong fundamentals required to sustain high demand for residential real estate.

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.

U.S. Multi-Family Development

The “all-in” cost of home ownership in many large U.S. cities is increasing at a faster rate than incomes with more U.S. households renting than at any point in the past 50 years. Meanwhile, the supply of affordable rental housing options in many urban centres has fallen well below this increasing demand. Together with our developer partner, PMG and through our Society Platform we are re-defining urban living by offering a unique and market leading way to affordably live, work and play in the most desirable locations within major U.S. cities.

Spotlight: Denver, Colorado

One of the fastest growing U.S. metro areas, Denver’s strong job market, attractive lifestyle and relative cost of living are attracting people from across the U.S. With a large and growing millennial population, our Society Denver project will fill a gap in the marketplace for attainably priced product with a high degree of amenitization and social lifestyle programming in a prime urban location.

Land Development

Significant value in residential land development can often be achieved when acquiring land and taking it through the municipal planning approval process. A highly fluid process, deep industry expertise and experience is critical in navigating the various aspects of legislative framework and planning process. As active managers we maintain optionality and diligently assess our monetization strategies including selling projects upon completion of the approvals process.

Spotlight: Greater Toronto Area

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.

Value-Add

A portable investment strategy that allows us to flexibly invest in any North American market that possesses strong market fundamentals, robust demand for rental housing and a constrained rental supply. We focus on acquiring apartment rental properties and repositioning them through a combination of strategic capital investment and efficient operations. We seek to acquire these assets for below their replacement cost and invest to improve them while generating strong, risk-adjusted returns for our investors and improving the living environments of our tenants.

Spotlight: Montreal, Quebec

The second most populous metropolitan area in Canada, Montreal exhibits strong economic fundamentals, robust population growth and rising homeownership costs have supported a growing demand for adequate rental housing.

Insights

Linx Condos Receives Heritage Toronto Award Nomination

Portfolio Updates
November 5, 2024

We are proud to share that Linx Condos was recently nominated for the prestigious Heritage Toronto Awards in the Built Heritage category. This year’s 49th Annual Heritage Toronto Awards celebrated exceptional contributions to the preservation and evolution of the city’s…

Sasha Cucuz Joins the Latest Episode of Toronto Under Construction to Take a Deep Dive into Real Estate Investment

Insights
October 28, 2024

In the latest episode of the Toronto Under Construction podcast, CEO Sasha Cucuz joins Bullpen Consulting’s Ben Myers and guest co-host Matt Young for an in-depth discussion on real estate investment. The conversation offers insights into Greybrook’s evolution, highlighting its strategic…

Boardroom Brief EP. 03 – Ontario’s New Provincial Planning Statement, 2024: What Impact Will it Have?

Insights
October 23, 2024

On October 20th, 2024, the Ontario government’s Provincial Planning Statement, 2024 (PPS 2024) came into effect, aiming to streamline the province’s land use planning framework. This new policy replaces both the Provincial Policy Statement, 2020, and A Places to Grow:…

Inside Track 2024: Economic Insights from CIBC’s Benjamin Tal and CEO Perspectives on the Current & Future Real Estate Market

Company News
October 22, 2024

The evening featured the prominent Benjamin Tal, Deputy Chief Economist and Managing Director of CIBC World Markets, who delivered his expert analysis of macroeconomic data and real estate trends in the Canadian market. Following his keynote, attendees enjoyed an engaging…

CEO Sasha Cucuz Featured Guest on Recent Episode of The Tom Storey Show

Insights
October 3, 2024

In a recent episode of The Tom Storey Show, CEO Sasha Cucuz joined co-hosts Tom Storey and Steve Karrasch to discuss the financialization of Canadian housing—an interesting topic in today’s real estate landscape. This episode delves into how the increasing…

CEO Sasha Cucuz Discusses Market Volatility, Consumer Sentiment, and More on The Canadian Real Estate Investor Podcast

Insights
September 28, 2024

Characterized by record-low sales activity and stagnant prices, there’s been no shortage of unknowns and questions surrounding the Canadian real estate market this year. Will the Bank of Canada’s recent rate cuts, and potential for more, encourage homebuyers to re-enter…

Velo Blu 2024: Pedal for Blu Genes Charity Ride Raises Over $400,000

Uncategorized
September 24, 2024

The 5th Annual Velo Blu Pedal for Blu Genes charity ride took place on September 13th, attracting over 140 enthusiastic participants. This year’s event not only boasted an impressive turnout but also welcomed new sponsors, collectively raising more than $400,000…

The 15th Annual Constantine Yorkville Run Makes a Sprint Raising Over $561,000 for Charity

Community
September 17, 2024

The 15th Annual Constantine Yorkville Run kicked off on September 8th, raising over $561,304 for 30 Toronto charities and counting! This year’s event offered both an in-person 5K run/walk and a virtual option, allowing everyone to participate and be part…

Boardroom Brief: EP. 02 – Assessing the Impacts of Canada’s Latest Immigration Policy Changes

Insights
September 16, 2024

In our latest episode of Boardroom Brief, we delve into a topic that’s recently been making waves in the news: Canada’s immigration policy. Known for its historically open immigration policies, Canada has consistently maintained some of the highest foreign-born population…

Our House of Assembly High-Rise in Sterling Junction Tops-Off at 16-Storeys!

Portfolio Updates
September 11, 2024

We are excited to announce that our House of Assembly high-rise development in Toronto’s west end has achieved a significant milestone with the completion of the building’s topping-off. This signifies the final stage of vertical construction for the 16-storey high-rise,…

All Insights