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Asset Classes

Residential Development

Our investment thesis centres around making equity investments in large-scale residential and multi-family development opportunities in stable, growing markets across North America. We target markets with a prevailing housing supply-demand imbalance that also exhibit the strong fundamentals required to sustain high demand for residential real estate.

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.

U.S. Multi-Family Development

The “all-in” cost of home ownership in many large U.S. cities is increasing at a faster rate than incomes with more U.S. households renting than at any point in the past 50 years. Meanwhile, the supply of affordable rental housing options in many urban centres has fallen well below this increasing demand. Together with our developer partner, PMG and through our Society Platform we are re-defining urban living by offering a unique and market leading way to affordably live, work and play in the most desirable locations within major U.S. cities.

Spotlight: Denver, Colorado

One of the fastest growing U.S. metro areas, Denver’s strong job market, attractive lifestyle and relative cost of living are attracting people from across the U.S. With a large and growing millennial population, our Society Denver project will fill a gap in the marketplace for attainably priced product with a high degree of amenitization and social lifestyle programming in a prime urban location.

Land Development

Significant value in residential land development can often be achieved when acquiring land and taking it through the municipal planning approval process. A highly fluid process, deep industry expertise and experience is critical in navigating the various aspects of legislative framework and planning process. As active managers we maintain optionality and diligently assess our monetization strategies including selling projects upon completion of the approvals process.

Spotlight: Greater Toronto Area

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.


A portable investment strategy that allows us to flexibly invest in any North American market that possesses strong market fundamentals, robust demand for rental housing and a constrained rental supply. We focus on acquiring apartment rental properties and repositioning them through a combination of strategic capital investment and efficient operations. We seek to acquire these assets for below their replacement cost and invest to improve them while generating strong, risk-adjusted returns for our investors and improving the living environments of our tenants.

Spotlight: Montreal, Quebec

The second most populous metropolitan area in Canada, Montreal exhibits strong economic fundamentals, robust population growth and rising homeownership costs have supported a growing demand for adequate rental housing.


Greybrook x Toronto Life x Canadian Business Host 2nd Thought Leadership Panel

July 29, 2022

As Canadians and active real estate investors and city builders we are keenly focused on Canada’s future, the country’s growth, and its economic and social prosperity. Coming out of a period of major disruption due to the pandemic and navigating…

Society Biscayne Converted to The Elser Hotel & Residences Miami

Portfolio Updates
July 27, 2022

Miami has demonstrated exceptional market fundamentals, with accelerated corporate and population relocation in recent years. The demand surge has not been met with commensurate housing supply growth resulting in pronounced price increases for housing that has even outpaced rent growth.…

Toronto Ranks Top 10 in the 2022 Global Liveability Index

July 22, 2022

As a highly competitive and attractive nation with stable environments, accessible healthcare, and availability of quality housing – Canada offers a high standard of living for residents and newcomers alike. Established as “The Global Liveability Index”, the report recently published…

Greybrook and Marlin Spring Host Grand Opening for Akin Stockyards Studio

July 19, 2022

Guests had the opportunity to explore the expansive new studio and see the amazing artwork and talented local artists. Thank you to everyone from the community who attended, including special guest, Councilor Frances Nunziata for making this opening event a…

Evoke Towns in Thornhill Receives Registration as Construction Advances

Portfolio Updates
July 12, 2022

The most advanced blocks are nearing completion, foundations have been poured on the majority of the blocks, and framing is progressing on the bulk of the site. As the remaining blocks are completed, the final topcoat of asphalt will be…

Miami Becomes First City in the U.S. to Achieve the WELL Health-Safety Rating and Advocates Others Do the Same

June 24, 2022

This forward-thinking accomplishment cements Miami and Mayor Francis X. Suarez’s commitment to supporting healthy buildings in cities. Mayor Suarez recently leveraged his leadership role as President of the U.S. Conference of Mayors to encourage fellow mayors to join him in…

Greybrook Participates in the 2022 Land & Development Conference

June 20, 2022

Returning to an in-person format this year, the much-anticipated event focused on real-time trends and opportunities impacting owners, developers, investors, and lenders by bringing together industry leaders and active participants to provide market insights on development, acquisition, current challenges, and…

Construction Advances at Society Wynwood

Portfolio Updates
June 16, 2022

We are pleased to report that construction of Society Wynwood’s thoughtfully designed multi-family residence has progressed significantly since our last update with all three crane towers now erected, the building’s foundation poured and vertical construction progressed to the second of…

Construction Underway for Our McMichael Estates in Kleinburg, ON

Portfolio Updates
June 14, 2022

The strong sales momentum allowed for an accelerated start to construction and 65 of 75 homes are currently being built. With construction progressing steadily, home closings are set to commence in Fall 2022 and continue through Q4 2023. Located at…

Greybrook Hosts Canadian Business Thought Leadership Panel

June 3, 2022

Listen to the full panel below. Live from the ROM’s C5 Lounge and moderated by our Greybrook Securities’ CEO, Sasha Cucuz, the event featured a dynamic panel comprised of business leaders Jon Love C.M., Founder & CEO, KingSett Capital, Sabrina…

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