GreyBrook logotype
Investor Login Contact Us

Asset Classes

For-Sale
Residential Development

Our investment thesis centres around making equity investments in large-scale residential and multi-family development opportunities in stable, growing markets across North America. We target markets with a prevailing housing supply-demand imbalance that also exhibit the strong fundamentals required to sustain high demand for residential real estate.

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.

U.S. Multi-Family Development

The “all-in” cost of home ownership in many large U.S. cities is increasing at a faster rate than incomes with more U.S. households renting than at any point in the past 50 years. Meanwhile, the supply of affordable rental housing options in many urban centres has fallen well below this increasing demand. Together with our developer partner, PMG and through our Society Platform we are re-defining urban living by offering a unique and market leading way to affordably live, work and play in the most desirable locations within major U.S. cities.

Spotlight: Denver, Colorado

One of the fastest growing U.S. metro areas, Denver’s strong job market, attractive lifestyle and relative cost of living are attracting people from across the U.S. With a large and growing millennial population, our Society Denver project will fill a gap in the marketplace for attainably priced product with a high degree of amenitization and social lifestyle programming in a prime urban location.

Land Development

Significant value in residential land development can often be achieved when acquiring land and taking it through the municipal planning approval process. A highly fluid process, deep industry expertise and experience is critical in navigating the various aspects of legislative framework and planning process. As active managers we maintain optionality and diligently assess our monetization strategies including selling projects upon completion of the approvals process.

Spotlight: Greater Toronto Area

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.

Value-Add

A portable investment strategy that allows us to flexibly invest in any North American market that possesses strong market fundamentals, robust demand for rental housing and a constrained rental supply. We focus on acquiring apartment rental properties and repositioning them through a combination of strategic capital investment and efficient operations. We seek to acquire these assets for below their replacement cost and invest to improve them while generating strong, risk-adjusted returns for our investors and improving the living environments of our tenants.

Spotlight: Montreal, Quebec

The second most populous metropolitan area in Canada, Montreal exhibits strong economic fundamentals, robust population growth and rising homeownership costs have supported a growing demand for adequate rental housing.

Insights

Greybrook and PMG Celebrate Topping Off of Society Atlanta

Multi-Family
November 29, 2023

Slated for completion in Fall 2024, the property will bring 460 stylish residential units, over 87,000 square feet of office space and 14,500 square feet of retail space to Midtown Atlanta Greybrook and PMG are pleased to announce the topping…

Society Wynwood Begins Pre-Leasing

Multi-Family
November 27, 2023

Slated to welcome residents in February, Society Wynwood will bring 318 chic residences and 50,210 square feet of commercial space to the heart of Miami’s famed Wynwood Arts District Greybrook and PMG are pleased to announce that pre-leasing has commenced…

Evoke Modern Towns Prepares for Final Occupancies

November 24, 2023

The majority of homes are now occupied, and final unit closings are expected to be completed by the end of Q1 2024. Alongside developer partner Treasure Hill, our Evoke Modern Towns development has brought 114 townhomes to the Thornhill community.…

Greybrook¹ Announces US$42,900,000 Acquisition of a Garden-Style Apartment Property in Atlanta, Georgia

Company News
November 7, 2023

Greybrook¹ announced today the acquisition of a 352-unit garden-style apartment community in the Metro Atlanta region south of the City of Atlanta in Georgia for the purchase price of US$42,900,000. Greybrook will oversee the execution of an enhancement program for…

Velo Blu Pedal for Blu Genes Charity Ride Sets New Fundraising Record with Over $440,000 Raised

Uncategorized
November 2, 2023

In September, the 4th annual Velo Blu Pedal for Blu Genes returned for another successful year, raising over $440,000, the most donations in the ride’s history. Watch the 2023 Velo Blu Highlight Video This year’s charity ride saw the highest…

Greybrook Hosts Annual Inside Track Event

Insights
October 25, 2023

Inside Track is an excellent opportunity to offer our investors valuable insights and perspectives from esteemed industry leaders and to provide an informative economic update and outlook for Canada and the broader global economy.This year, we had the pleasure of…

Strong Momentum with the Launch of our JOYA on The Queensway Condominium

Portfolio Updates
October 23, 2023

A well-executed marketing campaign and sales launch plan resulted in a very strong and positive response at the events leading up to and including the official grand opening of our Joya on The Queensway project with partner Marlin Spring Developments.…

Sasha Cucuz Featured in TCS’s Canadian Game Changers Video Series

Insights
October 19, 2023

As part of the Conversations with Canadian Game Changers, an interview series with key Toronto and industry leaders, Sasha Cucuz, CEO of Greybrook Securities Inc., joined Simon Mass, Founder and CEO of the Condo Store Group of Companies, to discuss…

Lindsay Heights Launches Sales With Official Ribbon-Cutting Ceremony Introducing First Release Of Homes In New Master-Planned Community

October 18, 2023

We are pleased to share that our Lindsay Heights project with developer partner Tribute Communities has officially launched sales with a formal ribbon-cutting ceremony attended by the Mayor of Lindsay held on October 13th introducing the first release of homes…

Brooklin ll in the Town of Whitby Unveils Brand Name – Brooklin Vue

Portfolio Updates
October 15, 2023

Brooklin Vue is a twist on existing naming conventions meant to represent a new outlook for life in the city for the future residents of Brooklin Vue. Located at Columbus Road East and Baldwin Street North in Brooklin, our development will…

All Insights