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Asset Classes

For-Sale
Residential Development

Our investment thesis centres around making equity investments in large-scale residential and multi-family development opportunities in stable, growing markets across North America. We target markets with a prevailing housing supply-demand imbalance that also exhibit the strong fundamentals required to sustain high demand for residential real estate.

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.

U.S. Multi-Family Development

The “all-in” cost of home ownership in many large U.S. cities is increasing at a faster rate than incomes with more U.S. households renting than at any point in the past 50 years. Meanwhile, the supply of affordable rental housing options in many urban centres has fallen well below this increasing demand. Together with our developer partner, PMG and through our Society Platform we are re-defining urban living by offering a unique and market leading way to affordably live, work and play in the most desirable locations within major U.S. cities.

Spotlight: Denver, Colorado

One of the fastest growing U.S. metro areas, Denver’s strong job market, attractive lifestyle and relative cost of living are attracting people from across the U.S. With a large and growing millennial population, our Society Denver project will fill a gap in the marketplace for attainably priced product with a high degree of amenitization and social lifestyle programming in a prime urban location.

Land Development

Significant value in residential land development can often be achieved when acquiring land and taking it through the municipal planning approval process. A highly fluid process, deep industry expertise and experience is critical in navigating the various aspects of legislative framework and planning process. As active managers we maintain optionality and diligently assess our monetization strategies including selling projects upon completion of the approvals process.

Spotlight: Greater Toronto Area

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.

Value-Add

A portable investment strategy that allows us to flexibly invest in any North American market that possesses strong market fundamentals, robust demand for rental housing and a constrained rental supply. We focus on acquiring apartment rental properties and repositioning them through a combination of strategic capital investment and efficient operations. We seek to acquire these assets for below their replacement cost and invest to improve them while generating strong, risk-adjusted returns for our investors and improving the living environments of our tenants.

Spotlight: Montreal, Quebec

The second most populous metropolitan area in Canada, Montreal exhibits strong economic fundamentals, robust population growth and rising homeownership costs have supported a growing demand for adequate rental housing.

Insights

The Regional Municipality of Durham – A Region on the Rise

Insights
November 30, 2022

Greybrook has been investing in the growing region since 2017 and is continuing to actively evaluate both low-rise and high-rise investment opportunities to meet the needs of Durham Region’s growing population. Click here to view Greybrook’s portfolio in Durham Region…

An Inside Look at The Elser Hotel & Residences Miami

Portfolio Updates
November 29, 2022

On November 17th the Development Team celebrated the official launch with a ribbon-cutting ceremony that also marked the launch of the hotel component at The Elser alongside our partner, PMG, and industry leading hospitality management company, Highgate. The hotel welcomed…

Construction Progress Continues at 181 East in Toronto

November 28, 2022

With excavation now complete and the first of two cranes erected, the construction team is now pouring the ground floor on the western portion of the site and expects to have the underground garage fully formed up to grade in…

Greybrook CEO Peter Politis Featured Guest on the CashFlow Pro Podcast

Uncategorized
November 21, 2022

Watch the episode below. In the episode titled “Real Estate Investing in Development”, Peter discusses Greybrook’s Society Living platform to an engaged audience of hands-on real estate investors. He shares the unique selling proposition of this national platform – affordable…

Velo Blu Pedal for Blu Genes Charity Ride Raises Over $430,000

Uncategorized
November 15, 2022

Watch the 2022 Velo Blu Highlight Video What started as a personal mission to find a cure for a rare and fatal genetic disorder called Tay-Sachs disease soon became a larger vision of raising funds and awareness to advance gene…

Greybrook and PMG Secure $182M in Construction Financing for Society Atlanta Mixed-Use Project

November 4, 2022

Greybrook and PMG have secured $182 million in construction financing for Society Atlanta, a 460-unit mixed-use project located at 811 Peachtree St NE. A major U.S. life insurance company and Related Fund Management provided the loan with the transaction brokered…

Avenue and Park Receives Registration and Retail Officially Opens

Portfolio Updates
November 2, 2022

Over the summer months, we welcomed our first residents to their new homes in the 7-storey condo development and in late September, the ground retail space become fully operational with the Beer Store’s official opening. The newly open Beer Store…

Greybrook Hosts Annual Inside Track Event

Company News
October 31, 2022

Watch highlights from Inside Track 2022 The evening began with Sasha Cucuz, CEO, Greybrook Securities Inc. introducing our keynote speaker, CIBC’s Deputy Chief Economist, Benjamin Tal, who shared his expert insights on the Canadian economy and a look at the…

Greybrook CEO Sasha Cucuz Featured Guest on The Canadian Real Estate Investor Podcast

Multi-media
October 26, 2022

Listen to the episode below. The episode titled “Invest Without Owning Real Estate”, featured Sasha sharing his perspective on what factors all investors should be considering when investing in real estate development and how to best mitigate risk in this…

Society Wynwood Continues to Take Shape in Miami

Multi-Family
October 24, 2022

As concrete pours continue for the full structure, our construction team has started framing individual units on the lower levels since September. Masonry, window installation, and mechanical, electrical, and plumbing have also begun on the lower levels and will continue…

All Insights