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Residential Development

Our investment thesis centres around making equity investments in large-scale residential and multi-family development opportunities in stable, growing markets across North America. We target markets with a prevailing housing supply-demand imbalance that also exhibit the strong fundamentals required to sustain high demand for residential real estate.

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.

Insights

Greybrook Celebrates International Women’s Day 2025

Company News
March 8, 2025

At Greybrook, we are proud to recognize and celebrate the extraordinary women who have played an integral role in shaping our organization. This year, in honour of International Women’s Day and Women’s History Month, the women at Greybrook came together…

Greybrook Team Members Roll Up Their Sleeves to Support ‘The Common Table’

Company News
March 3, 2025

At Greybrook, we recognize the importance of contributing to the communities where we live and work. Recently, our team had the opportunity to come together to volunteer at The Common Table, a Toronto-based drop-in program that provides meals, essential support…

Boardroom Brief: EP. 05 – Trump, Tariffs & Trade Tensions: What the Potential U.S. Tariffs Could Mean for the Real Estate Market

Insights
February 5, 2025

The prospect of a trade war that could disrupt the North American economy is on hold – for now. U.S. President Donald Trump has agreed to delay imposing 25% tariffs on Canada and Mexico for 30 days, easing immediate concerns…

The Elser Hotel & Residences Miami is Over 95% Sold

Portfolio Updates
January 28, 2025

The Elser Hotel & Residences continues to meet the demand of Miami’s evolving real estate market, with over 95% of its units now sold. Its exceptional amenities, prime location, and attractive hotel rental model remain key drivers, drawing discerning owners…

Sasha Cucuz Joins the Latest Episode of beyond MD to Discuss What Factors Impact Returns When Investing in Real Estate Development

Multi-media
January 24, 2025

Sasha Cucuz, CEO of Greybrook Securities, recently appeared in Episode #83 on the beyond MD podcast. Hosted by Dr. Yatin Chadha, a radiologist based in Toronto, this popular podcast aims to enhance financial literacy among Canadian professionals, namely physicians, dentists, and…

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U.S. Multi-Family Development

The “all-in” cost of home ownership in many large U.S. cities is increasing at a faster rate than incomes with more U.S. households renting than at any point in the past 50 years. Meanwhile, the supply of affordable rental housing options in many urban centres has fallen well below this increasing demand. Together with our developer partner, PMG and through our Society Platform we are re-defining urban living by offering a unique and market leading way to affordably live, work and play in the most desirable locations within major U.S. cities.

Spotlight: Denver, Colorado

One of the fastest growing U.S. metro areas, Denver’s strong job market, attractive lifestyle and relative cost of living are attracting people from across the U.S. With a large and growing millennial population, our Society Denver project will fill a gap in the marketplace for attainably priced product with a high degree of amenitization and social lifestyle programming in a prime urban location.

Land Development

Significant value in residential land development can often be achieved when acquiring land and taking it through the municipal planning approval process. A highly fluid process, deep industry expertise and experience is critical in navigating the various aspects of legislative framework and planning process. As active managers we maintain optionality and diligently assess our monetization strategies including selling projects upon completion of the approvals process.

Spotlight: Greater Toronto Area

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.

Value-Add

A portable investment strategy that allows us to flexibly invest in any North American market that possesses strong market fundamentals, robust demand for rental housing and a constrained rental supply. We focus on acquiring apartment rental properties and repositioning them through a combination of strategic capital investment and efficient operations. We seek to acquire these assets for below their replacement cost and invest to improve them while generating strong, risk-adjusted returns for our investors and improving the living environments of our tenants.

Spotlight: Montreal, Quebec

The second most populous metropolitan area in Canada, Montreal exhibits strong economic fundamentals, robust population growth and rising homeownership costs have supported a growing demand for adequate rental housing.

Insights

Building Together: Greybrook’s 2025 and the Year Ahead

Uncategorized
December 23, 2025

At Greybrook, 2025 was a year defined by leadership, perspective, and purposeful progress. Throughout the year, we remained at the forefront of industry conversations, helping to shape dialogue across the real estate and housing development landscape while continuing to execute…

Sasha Cucuz on Toronto Under Construction: Navigating Costs, Cycles, and the Path to Real Estate Resilience

Uncategorized
December 17, 2025

Sasha Cucuz, CEO of Greybrook, joined Jake Cohen, President of Daniels Corporation, and Bob Blazevski, President and CEO of Blaze Urban, on the Toronto Under Construction podcast hosted by Ben Myers, President of Bullpen Research & Consulting Inc. The discussion…

Elser Hotel & Residences Now Fully Sold Out

Portfolio Updates
December 16, 2025

We are pleased to announce that Elser Hotel & Residences in downtown Miami is now fully sold out. With its unique hotel-condo model, prime waterfront location, and expansive amenity platform, Elser has attracted exceptional demand across local, national, and international…

Chateau 9 in Stouffville Well-Received by the Market, Released Units Over 90% Sold

Portfolio Updates
December 4, 2025

Following a well-received sales launch in October, the initial release of single-detached homes at Chateau 9 in Stouffville rapidly sold out, prompting the release of an additional wave of homes. To date, the community has achieved an impressive 91% sell-through…

Boardroom Brief: EP. 11 – From Lessons to Opportunities: Sasha Cucuz Reflects on 2025

Insights
December 2, 2025

From boardrooms to podcast studios, Greybrook Securities CEO Sasha Cucuz has been at the forefront of key discussions this past year, sharing his perspective on everything from the global economy to the local real estate market and long-term business strategy.…

Greybrook Celebrates Community Connection at Preston Memorial Auditorium Grand Reopening

Community
November 20, 2025

On Friday, November 14, the City of Cambridge officially unveiled the newly renovated Preston Memorial Auditorium, marking an exciting completion of a transformative $33 million project that modernizes the beloved community facility while honouring its 1972 heritage. The revitalized facility features a…

Boardroom Brief: EP. 10 – Unpacking Insights from Inside Track 2025

Insights
October 30, 2025

How is global uncertainty shaping confidence, supply, and the future of Canada’s housing market, and what lies ahead? What bold government actions are needed to unlock housing supply and help stabilize the market? These are just some of the key…

Greybrook Becomes First-Ever Lead Sponsor of York University Lions Men’s Hockey Team

Community
October 30, 2025

Toronto, ON — Greybrook is proud to announce its official sponsorship of the York University Lions Men’s Hockey Team at the Gold level, marking a historic milestone as the first-ever lead sponsor of the Men’s Hockey Program. This sponsorship reflects…

138 Yorkville Welcomes Internationally Acclaimed Fashion Designer Gaurav Gupta

Portfolio Updates
October 21, 2025

138 Yorkville, our ultra-luxury development in partnership with Cityzen and First Capital, recently hosted internationally acclaimed designer Gaurav Gupta for an exclusive showcase at our presentation gallery. Gaurav, celebrated for his sculptural silhouettes and red-carpet couture, presented a curated selection…

Greybrook and Treasure Hill Launch Chateau 9: A Collection of Contemporary Detached Homes and Townhomes in Stouffville

Stouffville, Ontario
October 17, 2025

Sales have launched at Chateau 9, an exclusive new low-rise community featuring contemporary single-detached homes and townhomes in one of Stouffville’s most sought-after neighborhoods. Developed in partnership with Treasure Hill, Chateau 9 combines modern architectural design with small-town charm. Located…

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