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Residential Development

Our investment thesis centres around making equity investments in large-scale residential and multi-family development opportunities in stable, growing markets across North America. We target markets with a prevailing housing supply-demand imbalance that also exhibit the strong fundamentals required to sustain high demand for residential real estate.

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.

Insights

Greybrook Celebrates International Women’s Day 2025

Company News
March 8, 2025

At Greybrook, we are proud to recognize and celebrate the extraordinary women who have played an integral role in shaping our organization. This year, in honour of International Women’s Day and Women’s History Month, the women at Greybrook came together…

Greybrook Team Members Roll Up Their Sleeves to Support ‘The Common Table’

Company News
March 3, 2025

At Greybrook, we recognize the importance of contributing to the communities where we live and work. Recently, our team had the opportunity to come together to volunteer at The Common Table, a Toronto-based drop-in program that provides meals, essential support…

Boardroom Brief: EP. 05 – Trump, Tariffs & Trade Tensions: What the Potential U.S. Tariffs Could Mean for the Real Estate Market

Insights
February 5, 2025

The prospect of a trade war that could disrupt the North American economy is on hold – for now. U.S. President Donald Trump has agreed to delay imposing 25% tariffs on Canada and Mexico for 30 days, easing immediate concerns…

The Elser Hotel & Residences Miami is Over 95% Sold

Portfolio Updates
January 28, 2025

The Elser Hotel & Residences continues to meet the demand of Miami’s evolving real estate market, with over 95% of its units now sold. Its exceptional amenities, prime location, and attractive hotel rental model remain key drivers, drawing discerning owners…

Sasha Cucuz Joins the Latest Episode of beyond MD to Discuss What Factors Impact Returns When Investing in Real Estate Development

Multi-media
January 24, 2025

Sasha Cucuz, CEO of Greybrook Securities, recently appeared in Episode #83 on the beyond MD podcast. Hosted by Dr. Yatin Chadha, a radiologist based in Toronto, this popular podcast aims to enhance financial literacy among Canadian professionals, namely physicians, dentists, and…

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U.S. Multi-Family Development

The “all-in” cost of home ownership in many large U.S. cities is increasing at a faster rate than incomes with more U.S. households renting than at any point in the past 50 years. Meanwhile, the supply of affordable rental housing options in many urban centres has fallen well below this increasing demand. Together with our developer partner, PMG and through our Society Platform we are re-defining urban living by offering a unique and market leading way to affordably live, work and play in the most desirable locations within major U.S. cities.

Spotlight: Denver, Colorado

One of the fastest growing U.S. metro areas, Denver’s strong job market, attractive lifestyle and relative cost of living are attracting people from across the U.S. With a large and growing millennial population, our Society Denver project will fill a gap in the marketplace for attainably priced product with a high degree of amenitization and social lifestyle programming in a prime urban location.

Land Development

Significant value in residential land development can often be achieved when acquiring land and taking it through the municipal planning approval process. A highly fluid process, deep industry expertise and experience is critical in navigating the various aspects of legislative framework and planning process. As active managers we maintain optionality and diligently assess our monetization strategies including selling projects upon completion of the approvals process.

Spotlight: Greater Toronto Area

A lack of available development land in the Greater Toronto Area (GTA) combined with an onerous and often-times elongated planning process continue to be critical factors in limiting the availability of new home supply in the region. Meanwhile, the demand for housing in the GTA has been driven by a growing population and the area’s robust and diversified economy.

Value-Add

A portable investment strategy that allows us to flexibly invest in any North American market that possesses strong market fundamentals, robust demand for rental housing and a constrained rental supply. We focus on acquiring apartment rental properties and repositioning them through a combination of strategic capital investment and efficient operations. We seek to acquire these assets for below their replacement cost and invest to improve them while generating strong, risk-adjusted returns for our investors and improving the living environments of our tenants.

Spotlight: Montreal, Quebec

The second most populous metropolitan area in Canada, Montreal exhibits strong economic fundamentals, robust population growth and rising homeownership costs have supported a growing demand for adequate rental housing.

Insights

138 Yorkville Featured in Elite Traveler’s Leaders in Luxury: Summer 2025

Portfolio Updates
July 7, 2025

We’re proud to announce that Elite Traveler magazine has featured 138 Yorkville in its Leaders in Luxury: Summer 2025 edition. Known for showcasing the pinnacle of global luxury, the magazine has recognized 138 Yorkville as one of the world’s most…

Occupancy Begins at House of Assembly: A New Chapter for Sterling Junction

Portfolio Updates
June 25, 2025

We’re pleased to share that occupancy is now underway at House of Assembly in Toronto’s west end. Developed in partnership with Marlin Spring, HOA is the first of three residential buildings to be delivered as part of the larger Sterling…

Greybrook Realty Partners Invests $22,470,000 in a Residential Development Project in Brantford, Ontario

Company News
June 19, 2025

Greybrook Realty Partners Inc. announced today the successful closing of an equity investment by its managed issuer of $22,470,000. This investment will support the acquisition and management of a development spanning 150 projected net developable acres, located south of Tutela…

138 Yorkville Presentation Gallery Transforms into the Apex Lounge for Yorkville’s Annual Exotic Car Show

Portfolio Updates
June 18, 2025

As automotive enthusiasts gathered in the heart of Yorkville to celebrate the neighbourhood’s 15th annual Yorkville Exotic Car Show, the 138 Yorkville presentation gallery transformed into the Apex Lounge—an exclusive experience designed to introduce 138 Yorkville to broader networks of…

Boardroom Brief: EP. 08 – Investing With Geographic Perspective

Insights
June 16, 2025

What happens when strong long-term fundamentals are met with short-term economic headwinds? In the latest episode of Boardroom Brief, we explore how Greybrook is navigating the delicate balance between opportunity and caution in today’s dynamic real estate landscape. Greybrook Securities…

John Huffman speaking at the PCMA Annual Conference 2025

Beyond Headwinds: Unpacking Canadian Real Estate Opportunities at PCMA 2025

Community
June 16, 2025

The recently hosted PCMA 2025 Annual Conference – Canada’s premier event for private investment leaders – served as a critical forum for dissecting 2025’s complex real estate landscape. As a conference sponsor and featured panelist, our firm was proud to have…

138 Yorkville Celebrates the Art of Timeless Design: A Man & His Watch, F.P. Journe

Portfolio Updates
June 12, 2025

Our ultra-luxury residence 138 Yorkville, developed in partnership with Cityzen and First Capital, continues its series of curated experiences as part of a broader marketing strategy, recently welcoming a select group of discerning collectors and tastemakers for an exclusive immersion…

From Boardroom to Ballpark: Greybrook Celebrates Summer Social 2025

Culture
June 9, 2025

This year’s Summer Social was a home run! Held in the TD Executive Lounge at Rogers Centre, the Greybrook team came together to enjoy an afternoon of baseball, camaraderie, and celebration as we cheered on the Toronto Blue Jays. Highlights…

Greybrook Team Pedals to Support 4th Annual Baycrest Bike for Brain Health

Community
June 2, 2025

This past Sunday, members of the Greybrook team proudly participated in the 4th annual Baycrest Bike for Brain Health charity event, riding along the Don Valley Parkway and Gardiner Expressway to help raise awareness for brain health. As Canada’s largest…

Greybrook and PMG Celebrate Topping Off of Society Las Olas Phase II

Portfolio Updates
May 16, 2025

Greybrook and our partner PMG, are pleased to announce the topping off of the second phase of Society Las Olas, a 563-unit, 42-story apartment tower in Downtown Fort Lauderdale. Located at 140 SW 2nd St., Society Las Olas is a…

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