Greybrook and PMG Announce Groundbreaking of Society Atlanta

Slated to open in late 2024, the 31-storey multi-family development will include 460 residential units, 81,000 square feet of office space and 16,500 square feet of retail space.

Greybrook alongside developer partner, PMG are pleased to announce the groundbreaking of Society Atlanta, a 31-storey multi-family development located at 811 Peachtree St. designed by national architecture firm Cooper Carry. The mixed-use property is the first of PMG’s Society Living multifamily platform to enter the Atlanta market and will include 460 residential units, 81,000 square feet of office space, and 16,500 square feet of retail space. Juneau Construction Company is the general contractor for the property, which is anticipated to open in late 2024.

“We are excited to reach this milestone and begin ground-up construction, and we could not have reached this point without our great partners Greybrook, Juneau Construction Company, and Cooper Carry who have all worked diligently to bring this project to life,” said Ryan Shear, Managing Partner at PMG. “Midtown Atlanta is experiencing incredible growth and we feel confident Society Atlanta will be a welcome concept to the area with its focus on fostering community among neighbours and visitors alike.”

“Society Atlanta is set to become a landmark property in Midtown and our skilled construction team is eager to begin vertical construction on this exciting new development,” said Walker Mills at Juneau Construction Company. “We love building in our local community and are excited to be constructing PMG and Greybrook’s first Society Living project in Atlanta.”

Society Atlanta will offer efficiently designed traditional layouts alongside “Rent-by-Bedroom” (co-living) options with amenities including a rooftop pool and restaurant, a massive co-working lab with private conference rooms, and an expansive modern gym and fitness studio. This property continues the expansion of PMG and Greybrook’s national Society Living portfolio, which was created to address the insatiable demand for reasonable rents close to urban centers, where modern neighbors can connect and thrive together. Urging residents to “Choose Happiness,” Society Living focuses on creating vibrant living spaces that foster personal growth within a culture of inclusivity and unity.

“Society Atlanta is part of a broader rollout of Society Living communities that have performed extremely well to date. With a special emphasis on major metros in the southeast, given the region’s strong fundamentals, Society Atlanta allows us to enter a market that has long been of interest. Atlanta, and in particular the Midtown submarket, have demonstrated exceptional resilience in recent years,” said Sami Mouaket, Director of U.S. Investments and Developments at Greybrook.

Existing Society Living developments include Society Las Olas in Downtown Fort Lauderdale, Florida, which opened in May 2020; Society Biscayne in Downtown Miami, slated to open in Summer 2022; Society Wynwood, underway in Miami’s Wynwood Arts District; and Society Orlando, under construction in Downtown Orlando. Over 8,500 units are planned nationally including additional developments in Atlanta, Brooklyn, Denver, and Nashville.