From boardrooms to podcast studios, Greybrook Securities CEO Sasha Cucuz has been at the forefront of key discussions this past year, sharing his perspective on everything from the global economy to the local real estate market and long-term business strategy. As the year comes to a close, he joins host Alex Nisenker to share his take on this year’s key firm-wide highlights, the lessons learned from the past 12 months, and the areas he believes present the greatest opportunities as we move into 2026.
Candid and grounded, Sasha reflects on the importance of resilience, both in people and in investment thesis, when the market is tested, and how a strong reputation and proven track record foster more collaborative, solution-oriented stakeholder relationships, which is especially valuable in challenging times. Looking ahead, he highlights why land deals remain a prime area of opportunity, and how Greybrook’s long-standing culture of commitment and shared purpose continues to guide every strategic decision.
Whether you’re watching the macro cycle, the real estate market, or Greybrook’s strategic direction, this conversation offers an insider’s perspective on what defined 2025—and what lies ahead.
The importance of resilience, both within the team and in the investment thesis, during challenging times.
How Greybrook’s strong reputation fosters solution-oriented, collaborative relationships with key stakeholders, including lenders and partners.
The firm’s strategic areas of focus for 2026, including leveraging favourable pricing and potential upside in certain asset types as the market recovers.
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