Last season, Greybrook became the first-ever lead sponsor of York Lions Men’s Hockey. This year, extending that support to the women’s program was a natural next step and reflects something we believe deeply: sport shapes future leaders. It is an unmatched training ground for talent, where the discipline, accountability and resilience student-athletes hone on the ice and in the classroom stay with them long after their final game.
For Greybrook CEO Sasha Cucuz, that belief is personal. Sasha played forward for York Men’s Hockey during his undergraduate years from 1996 to 2000 before going on to play professionally, and he knows firsthand how much a program like this can shape the person you become beyond the ice.
“As a former Lion, I know the dedication it takes to balance varsity athletics with academic life. Expanding our partnership this year to include the women’s program alongside the men’s was a deeply meaningful decision for us. Both of these teams represent the absolute best of grit, teamwork, and ambition. It is an honour for Greybrook to support this entire next generation of York student-athletes as they sharpen the skills that will define them as the leaders of tomorrow.”
With the new season underway, Greybrook is proud to support the York Lions Men’s and Women’s Hockey teams as they continue to compete with tenacity, grit and excellence while balancing the demands of academics, athletics and life beyond the rink.
We’ll be cheering them on at their upcoming home openers on October 16th and 17th at Canlan Ice Sports Arena and throughout the season as they compete, grow and build what comes next.
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Last season, Greybrook became the first-ever lead sponsor of York Lions Men’s Hockey. This year, extending that support to the women’s program was a natural next step and reflects something we believe deeply: sport shapes future leaders. It is an…
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