GreyBrook logotype
Investor Login Contact Us

Greybrook CEO, Sasha Cucuz Sits Down With The Views from the Market Podcast

Date:
July 26, 2021
Share:

On a recent episode of the Views from the Market podcast, Sasha Cucuz, CEO of Greybrook Securities Inc. joined host Mario Nigro, M&A partner at Stikeman Elliott to discuss the future state of the residential real estate market and where Greybrook sees growth opportunities in Canada and the US.

Listen to the full episode below.

Sasha provides his perspective on what has fueled the real estate industry during the pandemic and where Greybrook is focusing for new investment opportunities. Sasha shared how increased savings, buyer confidence in the market and increased borrowing capacity had created the perfect storm to allow new home buyers to enter the market over the past year. As a result, we have seen a massive surge in the real estate sector, but the host questioned will it last? For markets such as Southern Ontario, Sasha discussed Greybrook’s fundamentals and the supply and demand equation. The region continues to be a sustainable market due to consistent growth in population, diverse employment, and constraints on supply.

When asked which growth markets to watch out for, Sasha revealed Greybrook’s different strategy in Canada and the US. In Canada, particularly the Southern Ontario region, one of our targets remain areas peripheral to the GTA. Not because people are fleeing the city for the suburbs but due to overall affordability issues of new home buyers. In contrast, the best opportunity in the US for real estate investing is urban-core rentals. Sasha explains how the market is seeing a younger demographic, also with affordability issues, turn to rental housing when migrating to these expensive cities. Lack of significant rental housing in these high-density cities has created an opportunity to fill the void in the market.

Other highlights from the episode include:

  • The importance of portfolio diversification in a variety of asset classes from multi-family residential developments in high density urban areas to low-rise master planned communities in smaller rural locations.
  • Our role as an active asset manager, from acquisition to execution, Sasha breaks down Greybrook’s unique position to bring our vast experience to every project we invest in.
  • Greybrook’s investment and partnership in Delos Canada, a global pioneer in human health and wellness and why it is more important than ever to address the health and safety of all indoor environments.

 

Latest Insights

Alex Nisenker, VP Private Capital Markets, Navigates How the Market Is Changing and How to Win on The Well Off Podcast

Insights
May 20, 2026

Alex Nisenker, Vice President of the Private Capital Markets Group at Greybrook, recently appeared on The Well Off Podcast, one of Canada’s go-to shows for real estate investors looking to build and scale their portfolios. Hosted by Ontario investor and…

Boardroom Brief: EP. 14 – New Housing Incentives & Early Signs of GTA Market Response

Insights
May 14, 2026

Governments have introduced a meaningful package of housing incentives — but the real question is whether they are enough to unlock pent-up demand and development, or if the market resets at a new equilibrium. Recent measures, including Ontario’s HST holiday,…

Greybrook’s Château 9: Strong Launch Event Momentum

Portfolio Updates
April 24, 2026

We’re pleased to share the strong market response to Château 9, one of our latest active townhome communities in partnership with Treasure Hill. This past weekend’s launch event brought together prospective homeowners and the broker community for a firsthand look at the…

Boardroom Brief: EP. 13 – What Investors Need to Know About Our New U.S. Multifamily Fund

Insights
March 26, 2026

After more than a decade of investing in and managing multifamily assets across multiple market cycles in Canada and the U.S., our team has built deep in-house expertise and experience spanning ground-up development through to operational management and value creation.…

Boardroom Brief: EP. 12 – Expanding South: Why We Launched a U.S. Multifamily Income & Growth Fund

Insights
March 6, 2026

Markets are evolving, and Greybrook is responding with discipline and focus. In our first Boardroom Brief episode of the year, Alex Nisenker sits down with Greybrook CEOs Sasha Cucuz and Peter Politis to discuss how we are positioning our platform…

Greybrook Launches its New U.S. Multifamily Income & Growth Fund

Company News
March 4, 2026

Greybrook is pleased to announce the launch of its U.S. Multifamily Income & Growth Fund — an open-ended private real estate fund designed to provide investors with exposure to well-located, affordable, and attractively priced Class B multifamily assets across high-growth…

Greybrook Holds Town Hall 2026

Company News
February 18, 2026

Greybrook recently hosted its 2026 town hall event, bringing the entire team together to reflect on the progress we’ve made, celebrate the people driving our success, and share a clear vision for the next phase of growth. This year’s gathering focused on the strength of our foundation…

Celebrating Dedication and Impact: Our 2026 Team Promotions

Company News
February 17, 2026

As we continue to strengthen our foundation and build from a position of discipline and focus, we are proud to recognize the individuals who are helping drive that progress forward. We’re pleased to celebrate well-earned promotions across our team, honoring the dedication,…

The Real State of GTA Development: An Honest Conversation on Today’s Market

Insights
January 23, 2026

With development activity slowing and capital becoming increasingly selective in today’s market, it’s more important than ever to sit down, cut through the noise, and have an honest conversation about what’s really happening on the ground. Last weekend, Greybrook Securities…

Building Together: Greybrook’s 2025 and the Year Ahead

Uncategorized
December 23, 2025

At Greybrook, 2025 was a year defined by leadership, perspective, and purposeful progress. Throughout the year, we remained at the forefront of industry conversations, helping to shape dialogue across the real estate and housing development landscape while continuing to execute…

All Publications

Join our newsletter and keep up to date with our news & insights

Contact us