Stafford Homes Ltd. and Terra Media Design Ltd. have been nominated as a finalist for ‘Best Project Logo’ at the 2015 BILD Awards.
Read what the developers had to say about the thought that went into this creative design:
Project Description: Looking at the project the most unique aspect was the enormous amount of outdoor space, as well as the design of the homes that feature great ceiling heights and open-concept layouts.
When branding “The SkyLofts” we wanted to create a name that reinforced this concept and the feeling one would have when enjoying the actual space of the home to be constructed. Literally building “lofts in the sky”. The simplest and most straightforward name did the best for conveying the message of the product we were delivering.
The name was an important component of the project identity and the foundation upon which the logo design evolved along with the entire communication strategy.
The logo design specifically reflects the modern architectural nature of our “urban lofts”. The fonts and proportions of the logo reflect the physical proportions of the homes that will be built. The clean lines and the unique placement of the word “THE” in the “O” reflects the modern design and clean lines in the project. It expresses visually the fun spirit of a fresh new lifestyle in the existing traditional style community. The blue colours of the logo represent the sky and the unique outdoor space that all of the homes will take advantage of as well as all the natural light that the designs have allowed to flow into the homes. After all, we would never know if a home was beautiful without the natural light to appreciate it!
“Beauty can be nothing without light.”
The logo was integrated into all aspects of the marketing campaign – in signage, displays, letterhead, brochure, e-blasts, website, USB keys and envelopes. It has been used in both full colour and black and white versions. The clean modern look of the logo reinforces the overall branding of the project!
On December 20th, Greybrook successfully closed on a $42,000,000 investment completed by its managed issuer. The funds will be used to acquire and oversee the development of a prime parcel of land located at the intersection of Warden Avenue &…
Greybrook is proud to share our support towards the revitalization of The City of Cambridge’s Preston Memorial Auditorium. This contribution will play a crucial role in the ongoing renovation and expansion of the recreational facility, which will continue to serve…
This past fall, the 5th Annual Velo Blu charity ride for Blu Genes took place, bringing together over 140 participants and raising more than $400,000 for gene therapy research. Set at Peller Estates Winery, this unforgettable event highlighted the power of community…
Since its launch last October, the low-rise, master-planned community—developed in partnership with Tribute Communities—has continued to attract interest from prospective buyers eager to experience the small-town charm of Lindsay. Now, with the grand opening of the showhomes, buyers have the…
The rise of artificial intelligence (AI) and the increasing adoption of technology across industries has led organizations to explore new ways to transform and streamline operations to stay competitive. As a result, the demand for tech talent has surged, often…
One of the most common questions we hear from investors is: How do we determine where to invest, especially as markets evolve? In today’s dynamic real estate landscape, making sound investment decisions requires a disciplined and selective approach. During a…
We’re excited to share the highlights from Inside Track 2024, our annual investor event that offers industry-leading insights and engaging discussions on the future of real estate and the broader economy. This year, attendees had the opportunity to hear from…
Greybrook and our partners PMG, are pleased to announce that pre-leasing has commenced for Society Atlanta. Located at 811 Peachtree St. NE, Society Atlanta is a 31-story tower featuring 460 rental apartments, over 87,000 square feet of office space and…
We recently had the opportunity to fly over our Archetto Towns project in Woodbridge, offering a new perspective of our 91 townhomes low-rise community. Standing out against the eye-catching backdrop of vibrant fall foliage, this exclusive collection of contemporary townhomes,…
We are thrilled to announce that our Artistry Condos high-rise development in Toronto’s vibrant Grange Park community has reached a significant milestone with the successful topping-off of the building. This achievement marks the completion of the structural formwork at its…
