GreyBrook logotype
Investor Login Contact Us

Lights, Camera, Investments: Toronto’s Thriving Role as Hollywood North

Date:
February 20, 2024
Share:

The City of Toronto is making headlines in the entertainment industry once again, marking another significant step towards solidifying its reputation as Hollywood North.

In a groundbreaking announcement last month, it was revealed that Amazon MGM Studios will assume the exclusive lease for Pinewood Toronto Studios situated in the heart of the city.

This multi-year commitment grants Amazon MGM Studios control over five expansive sound stages, accompanying workshops, and office spaces, totaling an impressive 160,000 square feet.(1)  The studio responsible for producing popular shows for the Amazon Prime streaming service is making a long-term commitment to develop its presence in Toronto further.

Ontario Premier, Doug Ford expressed his enthusiasm stating, “Amazon MGM’s long-term commitment to new studio space in Toronto is a tremendous vote of confidence in our province and our workers.” Toronto Mayor Olivia Chow added to this sentiment, emphasizing that the city’s film and television industry “continues to thrive” with this significant partnership.

Paul Golding, Pinewood Group’s chairman, emphasized the importance of the landmark agreement, saying, “This landmark agreement further strengthens our relationship with Amazon MGM Studios and demonstrates our joint commitment to the City of Toronto. We are very much looking forward to working together and welcoming many incredible productions to the Pinewood Toronto Studio lot.”

In 2024, this continues to be the case, with Toronto rising to the #1 spot as the premier destination for filmmakers, as recognized by MovieMaker magazine’s annual ranking of the best places to live and work in the industry.(2) While acknowledging the legacy of Los Angeles and New York City, the magazine emphasizes the appeal of starting in a “livable, affordable community with enough film, TV, or commercial jobs.” Toronto’s recognition as the premier filmmaker destination is attributed to its extraordinary talent pool, world-class soundstages, and the industry’s innovative achievements. The city’s film commissioner, Marguerite Pigott, expressed gratitude for the acknowledgment, celebrating the creative community’s dedication and investment in Toronto’s growth. Beyond hosting the renowned Toronto International Film Festival, the city regularly appears on TV screens with productions like The Boys, Reacher, Star Trek, and Umbrella Academy, making use of its vast studio space. Toronto’s reputation as a thriving film and TV capital, with a workforce of 35,000 industry employees, a strong union presence, efficient turnaround times, and supportive local programs, firmly establishes it as a premier destination for filmmakers.

Echoing the influx of notable developments, it was announced last year that Canadian actor, Ryan Reynolds is set to make a significant investment in Ontario’s film industry by building a massive 1.2 million square feet production studio in Markham, making it the largest film and TV production hub in Canada.(3) The province’s minister of tourism, culture, and sport expressed confidence in Ontario’s thriving film sector, citing the creation of 46,000 jobs in 2022 alone(3). The move aligns with Ontario’s efforts to boost its creative industries, as evidenced by record-breaking figures of $3.15 billion from film and television production in 2022(3). Ontario’s revamped tax credits for the industry and continued support signal a commitment to sustaining the sector’s growth.

As proud Canadians and active real estate investors and city builders, we are keenly focused on Canada’s growth and economic prosperity and exploring its reputation as a global leader across a variety of sectors. In 2022, Greybrook, in partnership with Toronto Life and Canadian Business, hosted a thought leadership panel on Canada’s emergence as a global leader in the film and television industry. The panel spoke about what has been fueling Canada’s unprecedented growth and how the local Film and Television industry has evolved into a well-established ecosystem underpinning our economy.

As the GTA’s film and television landscape continues to evolve and grow, these major investments signify a boost for the local economy and cement Toronto’s position as a global hub for the entertainment industry. With world-class facilities, a thriving talent pool, and a commitment to pushing creative boundaries, Toronto stands out as a strategic and lucrative choice, poised for continued success and influence in the years ahead.

 

1 – Amazon Canada

2 – CTV News Toronto

3 – CTV News Toronto

Latest Insights

Waldorf Astoria Miami Advances to its Ninth and Final Cube as The Supertall Nears Topping Out

Portfolio Updates
September 8, 2026

This advancement marks a significant milestone for Florida’s first supertall Downtown Miami residence, a signature hallmark of the renowned Waldorf Astoria brand, offering a collection of 205 luxury hotel guestrooms, dedicated five-star service and once-in-a-lifetime experiences. Construction of the staggered…

What Actually Signals a Multifamily Market Is Turning?

Uncategorized
August 21, 2026

Listen to this article: The best time to buy durable assets is rarely the moment they feel comfortable to buy. In multifamily, rent growth tells you where a market is today, but the conditions that signal where it is heading…

Boardroom Brief: EP. 15 – Why Dallas, Why Now? How Shifting Cycles Have Created Opportunity

Insights
August 20, 2026

Dallas-Fort Worth has been one of the most closely watched multifamily markets in the United States over the past several years. Long-term population and employment growth, rapid corporate relocations, relative affordability and a deep, diversified economy have helped draw a…

Greybrook’s Expansion into U.S. Multifamily Marks the Evolution of Our Investment Platform

Multifamily
July 13, 2026

The launch of the Greybrook U.S. Multifamily Income & Growth Fund reflects our continued evolution as a North American real estate investment platform — expanding into institutional-quality, income-producing U.S. multifamily assets and giving investors access to a strategy built around…

Greybrook Team Members Volunteer with The Common Table to Support Those in Need

Community
June 30, 2026

Members of our Greybrook team recently rolled up their sleeves at The Common Table, a Toronto-based drop-in program that provides meals, essential services, and a welcoming space for people experiencing homelessness, social isolation, mental health challenges, and food insecurity. Before…

What this Market is Teaching Investors: Insights from Sasha Cucuz on The Your Life Your Terms Show

Insights
June 8, 2026

In a recent appearance on The Your Life Your Terms Show, Greybrook Securities CEO, Sasha Cucuz shared his perspective on today’s market, discussing everything from housing affordability and development economics to portfolio diversification and the opportunities emerging in U.S. multifamily…

Alex Nisenker, VP Private Capital Markets, Navigates How the Market Is Changing and How to Win on The Well Off Podcast

Insights
May 20, 2026

Alex Nisenker, Vice President of the Private Capital Markets Group at Greybrook, recently appeared on The Well Off Podcast, one of Canada’s go-to shows for real estate investors looking to build and scale their portfolios. Hosted by Ontario investor and…

Boardroom Brief: EP. 14 – New Housing Incentives & Early Signs of GTA Market Response

Insights
May 14, 2026

Governments have introduced a meaningful package of housing incentives — but the real question is whether they are enough to unlock pent-up demand and development, or if the market resets at a new equilibrium. Recent measures, including Ontario’s HST holiday,…

Greybrook’s Château 9: Strong Launch Event Momentum

Portfolio Updates
April 24, 2026

We’re pleased to share the strong market response to Château 9, one of our latest active townhome communities in partnership with Treasure Hill. This past weekend’s launch event brought together prospective homeowners and the broker community for a firsthand look at the…

Boardroom Brief: EP. 13 – What Investors Need to Know About Our New U.S. Multifamily Fund

Insights
March 26, 2026

After more than a decade of investing in and managing multifamily assets across multiple market cycles in Canada and the U.S., our team has built deep in-house expertise and experience spanning ground-up development through to operational management and value creation.…

All Posts

Join our newsletter and keep up to date with our news & insights

Contact us