GreyBrook logotype
Investor Login Contact Us

The Elser Hotel & Residences Miami is Over 85% Sold

Date:
March 25, 2024
Share:

Our 49-storey luxury condominium with developer partner PMG continues to garner interest from both local and international buyers eager to leverage its appealing hotel-condominium program, which commenced operation last summer. Since its late 2022 launch, the downtown Miami hotel and residence has achieved over 85% in sales, with the majority of owners actively participating in its short-term rental program.

The development’s distinct offering, providing owners the flexibility to rent their units for short-term stays and day rentals through The Elser Hotel & Residences Owners Program, has been a key driver of demand in this niche market. It has particularly resonated with buyers from Latin America and other regions across the U.S. seeking to leverage Miami’s growing travel and tourism industry. According to The Greater Miami Convention and Visitors Bureau, Miami-Dade County welcomed an astounding 26.5 million visitors in 2022, 19.2 million of whom sought overnight accommodation.1 This surge in visitors contributed to a notable 8% year-over-year rise in hotel occupancy and a substantial 29% increase in hotel revenues.1 Currently, Miami-Dade County holds the distinction of having the fifth-highest occupancy rate nationwide, trailing only behind destinations such as Hawaii, New York, Orlando, and San Diego.Since commencing full operations last June, the property’s Highgate-managed hotel program has garnered exceptional guest reviews along with strong average daily rates and occupancy levels for unit owners. Its appeal as a top accommodation in Miami earned it Tripadvisor’s prestigious Travellers’ Choice U.S. ‘2023 Best of the Best’ New Hotels award, a distinction given to properties with an exceptional volume of positive reviews and opinions from its online community. With less than 1% of Tripadvisors’ 8 million listings receiving this accolade, it underscores the remarkable strength of The Elser Hotel & Residences Miami’s unique value proposition.

Miami’s status as an international business hub and world-class metropolitan destination has positioned the city as one of the world’s most desired real estate markets. Its diverse population, world-class amenities, and thriving arts and entertainment scene further contribute to its allure as a destination for both residents and visitors alike. Over the past decade, its metro population has grown by approximately 9.46% to a total of over 6.3 million residents.2 Between 2022 and 2023 it welcomed a total of 43,387 new residents, landing it in the nation’s top 10 for the largest population gain among metro areas last year.3

Nestled within the vibrant landscape of Biscayne Bay, The Elser Hotel & Residences Miami stands as an experience of luxury living. Its iconic design caters to those seeking a high-end, refined residential experience characterized by convenience, luxury, and an emphasis on health and wellness. The turnkey property features a collection of 646 fully furnished residences and an array of state-of-the-art amenities, including an expansive double-level amenity deck overlooking Biscayne Bay and Downtown Miami that spans over 19,000 square feet, a 132-foot resort-style pool featuring a 16-foot poolside LED screening wall, a Sky entertainment lounge, and much more.

Greybrook has been investing in real estate developments in Florida since 2015, with our first investment in the development of the iconic Waldorf Astoria Hotel & Residences Miami, followed by our social apartment communities Society Las Olas, and Society Wynwood. The success of this development further underscores our commitment to delivering exceptional projects in South Florida, which will continue to be an area of investment focus for Greybrook as we look to expand into additional residential asset classes.

 

1 – International Visitors Send Miami Travel Industry Soaring
2 – Miami Metro Area Population
3 – Four of Nation’s Fastest-Growing Metros are in Florida

Latest Insights

Boardroom Brief: EP. 10 – Unpacking Insights from Inside Track 2025

Insights
October 30, 2025

How is global uncertainty shaping confidence, supply, and the future of Canada’s housing market, and what lies ahead? What bold government actions are needed to unlock housing supply and help stabilize the market? These are just some of the key…

Greybrook Becomes First-Ever Lead Sponsor of York University Lions Men’s Hockey Team

Community
October 30, 2025

Toronto, ON — Greybrook is proud to announce its official sponsorship of the York University Lions Men’s Hockey Team at the Gold level, marking a historic milestone as the first-ever lead sponsor of the Men’s Hockey Program. This sponsorship reflects…

138 Yorkville Welcomes Internationally Acclaimed Fashion Designer Gaurav Gupta

Portfolio Updates
October 21, 2025

138 Yorkville, our ultra-luxury development in partnership with Cityzen and First Capital, recently hosted internationally acclaimed designer Gaurav Gupta for an exclusive showcase at our presentation gallery. Gaurav, celebrated for his sculptural silhouettes and red-carpet couture, presented a curated selection…

Greybrook and Treasure Hill Launch Château 9: A Collection of Contemporary Detached Homes and Townhomes in Stouffville

Stouffville, Ontario
October 17, 2025

Sales have launched at Château 9, an exclusive new low-rise community featuring contemporary single-detached homes and townhomes in one of Stouffville’s most sought-after neighborhoods. Developed in partnership with Treasure Hill, Château 9 combines modern architectural design with small-town charm. Located…

Inside Track 2025: Economic Realities and Strategic Solutions for Toronto’s Housing Future

Company News
October 14, 2025

Bringing together in-depth macroeconomic insights from Benjamin Tal, Deputy Chief Economist at CIBC, with a dynamic fireside discussion featuring Greybrook CEOs Sasha Cucuz and Peter Politis alongside Tyler Meredith (Founding Partner, Meredith Boessenkool & Phillips Policy Advisors), Justin Sherwood (SVP,…

Boardroom Brief: EP. 09 – How Federal Action Could Change Canada’s Housing Game

Insights
September 29, 2025

The federal government recently launched Build Canada Homes, a new agency with an ambitious mandate: to rapidly scale up housing construction across the country, aiming to help double the national housing supply and improve affordability as part of Canada’s broader…

Peter Politis, CEO, Discusses Canada’s Real Estate Outlook on The Your Life! Your Terms! Show

Insights
September 26, 2025

With interest rates elevated, higher costs, and policy hurdles mounting, Greybrook CEO Peter Politis joined The Your Life! Your Terms! Show on the “How Billion Dollar Developers See Canadian Real Estate In 5 Years” episode to discuss what these shifts…

Pedaling for Purpose: Velo Blu 2025 Raises $360,000

Uncategorized
September 25, 2025

The 6th Annual Velo Blu charity ride returned to Peller Estates Winery in Niagara-on-the-Lake on September 19th, once again demonstrating the power of community commitment to life-changing medical research. This year’s inspiring event raised $360,000, bringing Velo Blu’s cumulative contribution…

Growing West: Celebrating Greybrook’s Vancouver Head Office Grand Opening

Company News
September 19, 2025

On September 17th, Greybrook proudly celebrated the grand opening of our new Vancouver office with a special lunch event at Seasons in the Park restaurant. The occasion was a great success and a celebration of Greybrook’s established presence in the Vancouver area.…

Greybrook in Vancouver: Engaging Locally, Strengthening Connections

Uncategorized
September 18, 2025

September was a busy month for Greybrook as we deepened our commitment to Vancouver’s investor community through two exclusive gatherings that underscored our mission to engage directly with local investors, share actionable market insights, and enhance our local presence in…

All Posts

Join our newsletter and keep up to date with our news & insights

Contact us