GreyBrook logotype
Investor Login Contact Us

Greybrook Achieves the WELL Health-Safety Rating After Implementing and Demonstrating Rigorous Health and Safety Protocols

Date:
April 16, 2021
Share:

Canadian real estate private equity firm among early Canadian adopters of global health and safety rating developed in response to COVID-19

Greybrook Realty Partners Inc. announced today their achievement of the International WELL Building Institute’s (IWBI) WELL Health-Safety Rating, demonstrating the firm’s commitment to the health and well-being of its employees and the operation of a safer and healthier office environment for all visitors.

The WELL Health-Safety Rating is an evidence-based, third-party verified rating, developed by IWBI in consultation with nearly 600 public health experts, virologists, government officials, academics, business leaders, architects, designers, building scientists, and real estate professionals. The rating provides a centralized source and governing body to validate efforts made by owners and operators. It leverages insights drawn from the IWBI Task Force on COVID-19, in addition to guidance on the spread of COVID-19 and other respiratory infections developed by the World Health Organization (WHO), U.S. Centers for Disease Control and Prevention (CDC), global disease control and prevention centers and emergency management agencies, as well as core principles established by IWBI’s WELL Building Standard (WELL), the premier framework for advancing health in buildings and spaces of all kinds.

“The health and safety of our employees and all visitors to our offices is our top priority and Greybrook is proud to be among the first to adopt this global standard in Canada,” said Sasha Cucuz, Partner Greybrook Capital. “While we had implemented a number of health and safety protocols prior to and during the pandemic, we felt it was important to have our measures reviewed and validated by a qualified third-party. Pursuing this rating involved a more rigorous review and demonstration of our health, safety, employee wellness, and cleaning protocols among others, and we benefitted from many of IWBI’s best practices. The achievement of the rating and importantly, the WELL Health-Safety seal, which is prominently displayed in our lobby and all three floors of our head office, allow us to easily communicate to anyone entering our facilities that they can feel confident knowing we have met rigorous health and safety criteria.”

Many leading organizations in Canada have enrolled to achieve the WELL Health-Safety Rating, with a number of high-profile Canadian organizations also recently achieving the rating, including the Scotiabank Arena, the first Canadian sports and entertainment arena to achieve the rating, and Brookfield Properties, covering nearly 114 retail assets and nearly 100 office properties totaling more than 200 million square feet in 10 major markets in the U.S. and Canada.

Greybrook is one of the largest equity investors in residential real estate development in Canada with over 43 million square feet of projected density in Canada and the U.S., and 21 multi-family apartment buildings in Montreal, Ottawa, Quebec City and Houston, Texas. “We are in the process of exploring ways to incorporate the WELL Building Standard across our portfolio of existing apartment buildings, and in our new housing communities in Canada and the U.S.,” said Cucuz.

“We applaud Greybrook for being an early adopter of the WELL Health-Safety rating in the Canadian real estate development industry and for their efforts to support awareness and adoption of the rating and the WELL Building Standard within the industry and across their residential development portfolio,” said Rachel Hodgdon, IWBI president and CEO. Canada is playing a leading role in the movement to advance health and well-being through better buildings. Of the more than 1.8 billion square feet of space in over 80 countries benefiting from a commitment to achieving the WELL Health-Safety Rating or WELL Certification, over 100 million square feet is based in Canada.

Read our full announcement on the Cision Newswire site.

Latest Insights

Boardroom Brief: EP. 14 – New Housing Incentives & Early Signs of GTA Market Response

Insights
May 14, 2026

Governments have introduced a meaningful package of housing incentives — but the real question is whether they are enough to unlock pent-up demand and development, or if the market resets at a new equilibrium. Recent measures, including Ontario’s HST holiday,…

Greybrook’s Château 9: Strong Launch Event Momentum

Portfolio Updates
April 24, 2026

We’re pleased to share the strong market response to Château 9, one of our latest active townhome communities in partnership with Treasure Hill. This past weekend’s launch event brought together prospective homeowners and the broker community for a firsthand look at the…

Boardroom Brief: EP. 13 – What Investors Need to Know About Our New U.S. Multifamily Fund

Insights
March 26, 2026

After more than a decade of investing in and managing multifamily assets across multiple market cycles in Canada and the U.S., our team has built deep in-house expertise and experience spanning ground-up development through to operational management and value creation.…

Boardroom Brief: EP. 12 – Expanding South: Why We Launched a U.S. Multifamily Income & Growth Fund

Insights
March 6, 2026

Markets are evolving, and Greybrook is responding with discipline and focus. In our first Boardroom Brief episode of the year, Alex Nisenker sits down with Greybrook CEOs Sasha Cucuz and Peter Politis to discuss how we are positioning our platform…

Greybrook Launches its New U.S. Multifamily Income & Growth Fund

Company News
March 4, 2026

Greybrook is pleased to announce the launch of its U.S. Multifamily Income & Growth Fund — an open-ended private real estate fund designed to provide investors with exposure to well-located, affordable, and attractively priced Class B multifamily assets across high-growth…

Greybrook Holds Town Hall 2026

Company News
February 18, 2026

Greybrook recently hosted its 2026 town hall event, bringing the entire team together to reflect on the progress we’ve made, celebrate the people driving our success, and share a clear vision for the next phase of growth. This year’s gathering focused on the strength of our foundation…

Celebrating Dedication and Impact: Our 2026 Team Promotions

Company News
February 17, 2026

As we continue to strengthen our foundation and build from a position of discipline and focus, we are proud to recognize the individuals who are helping drive that progress forward. We’re pleased to celebrate well-earned promotions across our team, honoring the dedication,…

The Real State of GTA Development: An Honest Conversation on Today’s Market

Insights
January 23, 2026

With development activity slowing and capital becoming increasingly selective in today’s market, it’s more important than ever to sit down, cut through the noise, and have an honest conversation about what’s really happening on the ground. Last weekend, Greybrook Securities…

Building Together: Greybrook’s 2025 and the Year Ahead

Uncategorized
December 23, 2025

At Greybrook, 2025 was a year defined by leadership, perspective, and purposeful progress. Throughout the year, we remained at the forefront of industry conversations, helping to shape dialogue across the real estate and housing development landscape while continuing to execute…

Sasha Cucuz on Toronto Under Construction: Navigating Costs, Cycles, and the Path to Real Estate Resilience

Uncategorized
December 17, 2025

Sasha Cucuz, CEO of Greybrook, joined Jake Cohen, President of Daniels Corporation, and Bob Blazevski, President and CEO of Blaze Urban, on the Toronto Under Construction podcast hosted by Ben Myers, President of Bullpen Research & Consulting Inc. The discussion…

All Publications

Join our newsletter and keep up to date with our news & insights

Contact us