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Society Las Olas
(Fort Lauderdale)

Greybrook invested equity capital alongside PMG and is overseeing their development of the Fort Lauderdale project.

The development site is situated on the Las Olas Riverfront in the heart of downtown Fort Lauderdale and is expected to be developed into two multi-residential rental towers consisting of over 1,100 luxury suites and 37,000 square feet of retail. Ideally positioned between the city’s art, entertainment and central business districts, the site’s premium location will offer future residents convenient access to first-class entertainment and cultural amenities, millions of square feet of office and retail space, and an increasing number of transportation options as major infrastructure projects such as All Aboard Florida and The Wave Streetcar reach completion.

Equity Investment:
$40,165,000 CAD
Asset Type:
Multifamily
Total Units:
Over 1,100 Luxury Residential Rental Suites
Developer Partner:
PMG
Status:
Active
Completion Value*
$655,000,000 USD
*Total completion value estimated at time of investment.
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Project News

Construction Progresses on Phase 2 of Society Las Olas

Portfolio Updates
April 25, 2024

Following the completion of the deep soil mixing and foundation work last year, the tower’s first crane was installed in summer 2023. Since then, vertical construction has been in full swing, with the second crane fully operational and concrete poured…

Florida’s Rapid Growth – People and Businesses Are Migrating to the Sunshine State in Droves

Insights
March 30, 2023

Since we began investing in Florida, we have watched the Sunshine State grow significantly, benefiting from consistent migration to the state and a transformation of cities and key markets along the east coast. With a population of over 22.2 million…

Society Las Olas in Fort Lauderdale – over 95% of First Tower Leased

Portfolio Updates
June 3, 2021

Society Las Olas, Greybrook and PMG’s multi-family luxury rental project in Fort Lauderdale, is in the leasing phase following the successful completion of construction on the first tower. The project continued to experience extraordinary interest since our last update, with…

Inside Look at Society Living in The Wall Street Journal

Insights
October 15, 2020

Our Society Living communities with partner PMG have been designed to enable meaningful connections in bustling urban centres.  Built around the four principles of culture, growth, wellness and togetherness in order to create a strong sense of community, our recently…

Society Las Olas Experiences Strong Interest

Portfolio Updates
August 25, 2020

Since welcoming its first residents and officially opening this past May, our Society Las Olas development with partner PMG, has experienced incredible buzz. As word spreads and images of the project’s impressive amenity offering, cool features and stacked event programming…

Our First Social Living Community – Society Las Olas – Celebrates Official Opening

Portfolio Updates
May 28, 2020

Society Las Olas has officially opened its doors and we are thrilled to share and celebrate this major milestone with our partner PMG. Society Las Olas is the first of our social living projects to open to new residents, with…

Stunning Murals Installed at Society Las Olas

Portfolio Updates
April 20, 2020

As Greybrook’s first social living development with partner PMG enters its final stage of construction, a team of talented artists are hard at work putting the final touches on our project’s vibrant large-scale murals. Acting as a giant canvas, the…

Society Las Olas Unveils New Virtual Reality Tour

Portfolio Updates
March 25, 2020

As pre-leasing activities continue at our Society Las Olas development in downtown Fort Lauderdale, partner PMG released an online virtual reality tour of the social living project earlier this week. The interactive marketing tool offers prospective renters the opportunity to…

Society Las Olas Leasing Officially Kicks Off with Opening of Leasing Centre

Portfolio Updates
January 30, 2020

To launch the official opening of our Society Las Olas Leasing Centre in downtown Fort Lauderdale, the project opened its door with an exclusive pop-up art exhibit from Miami-based artist, Haiiileen.  Dubbed “HAIII On Society”, the experiential art installation welcomed…

Our South Florida Multi-Family Portfolio Rebranded – Society – PMG’s New Multi-Family Brand Collection

Company News
January 6, 2020

Developer partner PMG recently unveiled their latest multi-family brand collection, Society. A platform of socially-focused apartment communities, Society addresses the strong demand for attainably priced rental housing in attractive urban locations across the U.S. Complementary to sister brand, X Social Communities (XSC),…

X Las Olas Featured as Notable Development in Fort Lauderdale’s SoLo District

Portfolio Updates
October 22, 2019

Fort Lauderdale’s emerging SoLO (“South of Las Olas”) District is undergoing rapid transformation, as this pocket of the downtown continues to attract interest and activity from new residents and businesses.  The Real Deal South Florida Real Estate News recently released…

Redefining Urban Living with Greybrook and PMG’s Social Living Platform

Insights
September 12, 2019

 In this video Greybrook Realty Partners CEO, Peter Politis and Greybrook Securities CEO, Sasha Cucuz alongside PMG Principal, Ryan Shear share their insights on the latest platform that is redefining the concept of social living in major urban centres…

Topping Off X Las Olas In Fort Lauderdale

Portfolio Updates
July 17, 2019

Last month our X Las Olas development reached an important construction milestone with concrete work making it to roof-level and officially ‘topping off’ after reaching its full height of 34 storeys.  As is traditional in the development industry, our developer…

X Las Olas – Tower 1 Construction Continues to Rise

Portfolio Updates
May 24, 2019

We are pleased to share that construction at our X Las Olas development with Property Markets Group (PMG) continues to progress quickly and we are excited to announce that the building is on pace to be topping-off next month. Since…

X Las Olas Update

Portfolio Updates
December 26, 2018

Since our last update, construction of Tower 1 of X Las Olas with Property Markets Group continues to progress well. Concrete formwork for the podium levels are expected to be completed by the end of the year, with the building…

Construction Progress Continues at X Las Olas

Portfolio Updates
November 13, 2018

Construction continues to progress at our X Las Olas development with Property Markets Group (PMG). Aiming for a summer 2020 opening date for X Las Olas, the Phase One tower will boast 41 stories and 650 rental units in downtown Fort Lauderdale…

X Las Olas Progressing

Portfolio Updates
October 10, 2018

We are pleased to share photos of the construction progress at our X Las Olas development with Property Markets Group (PMG). PMG presented prospective renters with what’s in store at X Las Olas during this summer’s X Miami launch, showcasing…

Construction Progressing at X Las Olas

Portfolio Updates
September 18, 2018

Construction continues to progress well at our X Las Olas development with Property Markets Group. Part of PMG’s growing portfolio of X Social Communities, X Las Olas aims to deliver fun, convenient urban living at an attainable price. The foundation…

X Las Olas Construction Continues

Portfolio Updates
August 8, 2018

Further to our last post, construction continues at out X Las Olas development in Fort Lauderdale with Property Markets Group. Aerial photographs below show the construction progress on our waterfront development site, with the first few floors of Tower 1…

X Las Olas Under Construction

Portfolio Updates
July 26, 2018

We are pleased to share that construction has begun on Tower 1 of our X Las Olas development with Property Markets Group. Concrete trades are on site and formwork for the foundations and podium levels are in progress. Over the…

Experience Social Living at X Miami

Multi-media
July 22, 2018

X Miami is taking residential rental living to a whole new level with their fun and unique amenities. The latest development from Greybrook’s developer partner on 300 Biscayne, 400 Biscayne and X Las Olas, Property Markets Group (PMG) is offering…

X Las Olas Breaks Ground

Portfolio Updates
January 19, 2018

We are excited to share that the official groundbreaking for our X Las Olas development with Property Markets Group (PMG) took place yesterday. Attendees enjoyed cocktails and gourmet bites followed by the groundbreaking ceremony led by PMG principals Ryan Shear…

PMG Secures Construction Loan for Fort Lauderdale

Portfolio Updates
July 13, 2017

Greybrook’s Fort Lauderdale development partner, Property Markets Group (PMG), announced this week that a $153.9 million USD construction loan closed for the two-tower purpose-built rental development. Provided by Broad Street Real Estate, the financing will enable the first phase of…

Greybrook Realty Partners Invests $40,165,000 CAD in a Mixed-Use Luxury Rental Development Project with PMG in Fort Lauderdale, Florida

Company News
January 19, 2017

Greybrook Realty Partners Inc. announced today the successful close of an equity investment by its managed issuer of $40,165,000 CAD to acquire and oversee the development of a prime parcel of land located in Fort Lauderdale, Florida. The Property is…

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