GreyBrook logotype
Investor Login Contact Us

Sasha Cucuz Featured in TCS’s Canadian Game Changers Video Series

Date:
October 19, 2023
Share:

As part of the Conversations with Canadian Game Changers, an interview series with key Toronto and industry leaders, Sasha Cucuz, CEO of Greybrook Securities Inc., joined Simon Mass, Founder and CEO of the Condo Store Group of Companies, to discuss the current state of development and the real estate market in Toronto and Miami.

Watch the full episode belowConversations with Canadian Game Changers is an interview series with key Toronto and industry leaders hosted by Simon Mass. With over 26 years of real estate investment and asset management experience, Simon is a leading player in the pre-construction condominium space and has amassed over $25 billion during his tenure as CEO of The Condo Store Group of Companies.The conversation provided valuable insights into the factors that have made Toronto a thriving city and the promising future of real estate in Miami.

The discussion started with Sasha acknowledging Toronto’s remarkable journey over the past two decades, attributing its success to its multicultural and diverse population. He believes this diversity, combined with Canada’s offering of opportunities and social stability, has been a driving force behind the city’s appeal. Toronto has become a global destination for those seeking a high quality of life, rich cultural experiences, and a welcoming environment.

Sasha and Simon discussed the challenges Toronto faces with respect to housing affordability and the housing shortage. Sasha emphasizes that this issue extends beyond being unaffordable; it has reached a point where it’s unattainable for many. To ensure Toronto’s growth and diversity continue, it is imperative to address these challenges head-on.

Sasha highlighted the importance of viewing real estate as a long-term investment. He drew a distinction between investors and speculators, emphasizing that real estate inherently operates as a long-term asset class. He explained that real estate, by nature, is a long-term asset class, and investors play a pivotal role in the market by servicing the rental pool, a crucial element in Toronto’s housing ecosystem.

Switching from Canadian real estate to the U.S., Sasha and Simon discussed Greybrook’s entry into the Miami market with projects like Waldorf Astoria Hotel and Residences Miami, The Elser Hotel and Residences Miami, and Society Wynwood. The pair discussed the unique appeal of the Miami market, including its connection to South American markets, a significant Spanish-speaking influence, business-friendly policies, low taxation rates, and desirable weather. Since we began investing in South Florida, we have watched the region grow with stronger market fundamentals, a surge in the number of businesses, and population growth driven by both migration and immigration.

Sasha’s perspective on both markets offers a glimpse into the opportunities and challenges in the real estate industry, emphasizing the importance of informed decision-making and long-term investment strategies.

Latest Insights

Boardroom Brief: EP. 09 – How Federal Action Could Change Canada’s Housing Game

Insights
September 29, 2025

The federal government recently launched Build Canada Homes, a new agency with an ambitious mandate: to rapidly scale up housing construction across the country, aiming to help double the national housing supply and improve affordability as part of Canada’s broader…

Peter Politis, CEO, Discusses Canada’s Real Estate Outlook on The Your Life! Your Terms! Show

Insights
September 26, 2025

With interest rates elevated, higher costs, and policy hurdles mounting, Greybrook CEO Peter Politis joined The Your Life! Your Terms! Show on the “How Billion Dollar Developers See Canadian Real Estate In 5 Years” episode to discuss what these shifts…

Greybrook news

Pedaling for Purpose: Velo Blu 2025 Raises $360,000

Uncategorized
September 25, 2025

The 6th Annual Velo Blu charity ride returned to Peller Estates Winery in Niagara-on-the-Lake on September 19th, once again demonstrating the power of community commitment to life-changing medical research. This year’s inspiring event raised $360,000, bringing Velo Blu’s cumulative contribution…

Growing West: Celebrating Greybrook’s Vancouver Head Office Grand Opening

Company News
September 19, 2025

On September 17th, Greybrook proudly celebrated the grand opening of our new Vancouver office with a special lunch event at Seasons in the Park restaurant. The occasion was a great success and a celebration of Greybrook’s established presence in the Vancouver area.…

Greybrook Announces US$35,600,000 Acquisition of Garden-Style Community in Houston, Texas

Company News
September 17, 2025

Greybrook announced today the acquisition of Terra at Piney Point, a 246-unit garden-style apartment community situated between Houston’s Galleria and West Houston neighborhoods, adjacent to Piney Point Village, one of Texas’s most affluent communities for the purchase price of US$35,600,000.(1)…

Greybrook Participates in the 16th Annual Constantine Yorkville Run To Support Mental Health for Young Adults

Community
September 8, 2025

Yesterday, Greybrook proudly took part in the 16th Annual Constantine Yorkville Run, joining 1,200 dedicated runners and walkers to raise vital funds for over 30 local charities in Toronto. This longstanding community-driven 5K event has raised more than $5.4 million…

Greybrook Realty Partners Invests $31,525,000 in a Residential Development Project in Markham, Ontario

Company News
August 21, 2025

Greybrook Realty Partners Inc. announced today the successful closing of an equity investment by its managed issuer of $31,525,000. This investment will support the acquisition and management of a development spanning approximately 45 projected net developable acres, located at 10378…

Progress Update: Yonge and Eglinton

Yonge and Eglinton
August 13, 2025

Since announcing our investment in the Yonge and Eglinton project earlier this year, our team – together with long-standing partner Stafford Homes – has been moving purposefully through the early stages of development. Located at 29–45 Berwick Avenue, just west…

Construction Advances at 138 Yorkville

Portfolio Updates
August 4, 2025

Following a landmark crane installation last year, construction at 138 Yorkville, our ultra-luxury high-rise development located in Toronto’s Yorkville neighbourhood, is progressing well. In recent months, the construction team has made steady progress on the underground levels, completing the major…

Sales Officially Launched at Brooklin Vue – A New Low-Rise Community in North Whitby

Portfolio Updates
July 21, 2025

Sales have officially launched for Brooklin Vue, our low-rise development in partnership with Treasure Hill. This new residential community is located in the historic village of Brooklin, Ontario, and offers an exclusive collection of two- and three-storey modern townhomes along…

All Posts

Join our newsletter and keep up to date with our news & insights

Contact us