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Alex France

Greybrook Alex France

Vice President

Alex is a Vice President in Greybrook’s Private Capital Markets Group, where he is responsible for engaging new and existing investors to help them build diversified real estate development portfolios aligned with their individual investment objectives. He brings extensive experience in business development, client service, and sales, with a strong track record of fostering long-term investor relationships and driving portfolio growth.

Throughout his career, Alex has demonstrated a deep commitment to understanding clients’ unique needs and delivering tailored business & investment solutions. His client-centric approach, combined with his strategic sales acumen, has consistently contributed to his success over-delivering for clients of all kinds.

Prior to joining Greybrook, Alex held roles that focused on sales, client service and asset management where he honed his ability to connect with clients, identify opportunities, and build trust-based partnerships.

Alex holds a Bachelor of Science and Business from McGill University. He is a registered dealing representative of Greybrook Securities Inc., an exempt market dealer (registered in Ontario and certain other provinces), related to Greybrook Realty Partners.

He lives in Leslieville with his wife and two children.

Latest Insights

Sales Officially Launched at Brooklin Vue – A New Low-Rise Community in North Whitby

Portfolio Updates
July 21, 2025

Sales have officially launched for Brooklin Vue, our low-rise development in partnership with Treasure Hill. This new residential community is located in the historic village of Brooklin, Ontario, and offers an exclusive collection of two- and three-storey modern townhomes along…

138 Yorkville Featured in Elite Traveler’s Leaders in Luxury: Summer 2025

Portfolio Updates
July 7, 2025

We’re proud to announce that Elite Traveler magazine has featured 138 Yorkville in its Leaders in Luxury: Summer 2025 edition. Known for showcasing the pinnacle of global luxury, the magazine has recognized 138 Yorkville as one of the world’s most…

Occupancy Begins at House of Assembly: A New Chapter for Sterling Junction

Portfolio Updates
June 25, 2025

We’re pleased to share that occupancy is now underway at House of Assembly in Toronto’s west end. Developed in partnership with Marlin Spring, HOA is the first of three residential buildings to be delivered as part of the larger Sterling…

Greybrook Realty Partners Invests $22,470,000 in a Residential Development Project in Brantford, Ontario

Company News
June 19, 2025

Greybrook Realty Partners Inc. announced today the successful closing of an equity investment by its managed issuer of $22,470,000. This investment will support the acquisition and management of a development spanning 150 projected net developable acres, located south of Tutela…

138 Yorkville Presentation Gallery Transforms into the Apex Lounge for Yorkville’s Annual Exotic Car Show

Portfolio Updates
June 18, 2025

As automotive enthusiasts gathered in the heart of Yorkville to celebrate the neighbourhood’s 15th annual Yorkville Exotic Car Show, the 138 Yorkville presentation gallery transformed into the Apex Lounge—an exclusive experience designed to introduce 138 Yorkville to broader networks of…

Boardroom Brief: EP. 08 – Investing With Geographic Perspective

Insights
June 16, 2025

What happens when strong long-term fundamentals are met with short-term economic headwinds? In the latest episode of Boardroom Brief, we explore how Greybrook is navigating the delicate balance between opportunity and caution in today’s dynamic real estate landscape. Greybrook Securities…

John Huffman speaking at the PCMA Annual Conference 2025

Beyond Headwinds: Unpacking Canadian Real Estate Opportunities at PCMA 2025

Community
June 16, 2025

The recently hosted PCMA 2025 Annual Conference – Canada’s premier event for private investment leaders – served as a critical forum for dissecting 2025’s complex real estate landscape. As a conference sponsor and featured panelist, our firm was proud to have…

138 Yorkville Celebrates the Art of Timeless Design: A Man & His Watch, F.P. Journe

Portfolio Updates
June 12, 2025

Our ultra-luxury residence 138 Yorkville, developed in partnership with Cityzen and First Capital, continues its series of curated experiences as part of a broader marketing strategy, recently welcoming a select group of discerning collectors and tastemakers for an exclusive immersion…

From Boardroom to Ballpark: Greybrook Celebrates Summer Social 2025

Culture
June 9, 2025

This year’s Summer Social was a home run! Held in the TD Executive Lounge at Rogers Centre, the Greybrook team came together to enjoy an afternoon of baseball, camaraderie, and celebration as we cheered on the Toronto Blue Jays. Highlights…

Greybrook Team Pedals to Support 4th Annual Baycrest Bike for Brain Health

Community
June 2, 2025

This past Sunday, members of the Greybrook team proudly participated in the 4th annual Baycrest Bike for Brain Health charity event, riding along the Don Valley Parkway and Gardiner Expressway to help raise awareness for brain health. As Canada’s largest…

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