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Watch Toronto Life Insider’s Fireside Chat with CEO Sasha Cucuz on The Comeback of Downtown Toronto

May 26, 2021

As part of Toronto Life’s Future of Downtown summit, Sasha sat down with Jason Maghanoy to discuss the long-term changes the pandemic will have on the urban development landscape and his outlook on Toronto’s future. Watch the full virtual chat below.

On May 18th, Sasha Cucuz, CEO, Greybrook Securities Inc., was invited to share his insights on the current state of Toronto’s economy and how it has rapidly evolved into a world-class city despite being fairly young in comparison to other larger North American metros, such as New York City and San Francisco. Sasha shared why Greybrook invests in Toronto and how the city’s “live, work, play” approach will play an important role in Toronto’s post-pandemic comeback.

Additionally, with Toronto’s comeback being largely dependent on Torontonians’ confidence to return to public spaces, Sasha discussed how Greybrook’s recent investment and partnership with Delos, a global pioneer in human health and wellness in indoor environments, to establish their presence in Canada is helping Canadian businesses and real estate owners create healthier indoor spaces that will support a safe return to the city. “It’s all about confidence and inspiring confidence to get people back … I think it’s very important for business leaders in Canada, both in the corporate and development community to set an example at home, as well as globally, and really help inspire confidence,” he said. Delos’ wholly-owned subsidiary, the International WELL Building Institute (IWBI) and creator of the WELL building standard has been supporting businesses and building owners around the world to achieve IWBI’s evidence-based, third-party verified WELL Health Safety Rating, an initiative supported by high-profile ambassadors including, Jennifer Lopez, Lady Gaga, and Robert De Niro, and adopted by large office portfolios, restaurants, sporting venues around the world, even the Vatican. In Canada, leading organizations such as Brookfield properties, Scotiabank Arena, and Greybrook are among the early adopters to achieve the WELL Health-Safety Rating with over 1 billion square feet in Canada registered to achieve the safety rating or WELL certification. A vital step in what Greybrook believes will not only positions Toronto for a comeback, but will be critical for the city’s resilience going forward. “We spend 90% of our lives as human beings indoors and it took a pandemic for us to really think about the impact our indoor environment on our health”.

The chat concluded with a Q&A with attendees who were eager to learn more about emerging areas of Toronto and investment strategy in pre-construction developments.

Miss our recent Q&A on Real Estate Investing in Toronto with Toronto Life? Read the article here.

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