GreyBrook logotype
Investor Login Contact Us

Greybrook and PMG Secure $182M in Construction Financing for Society Atlanta Mixed-Use Project

Date:
November 4, 2022
Share:

The 31-story development includes 460 rental apartments and 97,500 square feet of commercial space.

Greybrook and PMG have secured $182 million in construction financing for Society Atlanta, a 460-unit mixed-use project located at 811 Peachtree St NE. A major U.S. life insurance company and Related Fund Management provided the loan with the transaction brokered by Jones Lang LaSalle (NYSE: JLL).

“We are very pleased with the support demonstrated by our lending syndicate that has enabled us to fully capitalize the Society Atlanta project at this stage,” Sami Mouaket, Director of U.S. Investments and Development at Greybrook. “The construction program is now in full swing and advancing on schedule. Along with our partners at PMG, we look forward to successfully delivering this mixed-use community to Atlanta’s Midtown neighbourhood in the years ahead.”

“We are thrilled to once again receive support from top lenders alongside our partners at Greybrook,” said Andrew Warman, Managing Director of Capital Markets at PMG. “Our Society Living multifamily platform has demonstrated nationally a dedication to fostering thriving, community-centric properties for residents with activated ground-floor retail space for locals and visitors. We are confident Society Atlanta’s lively and engaging atmosphere will be the perfect addition to the neighborhood and look forward to welcoming residents when construction is complete.”

Designed by architecture firm Cooper Carry, Society Atlanta will offer efficiently designed floor plans with amenities including a large pool deck with grilling lounge areas, a massive co-working lab with private conference rooms, an expansive modern gym, and a fitness studio. The project will also feature 82,000 square feet of Class A office space, represented by Cushman & Wakefield, and 15,500 square feet of prime ground floor retail space, represented by Bridger Properties. Juneau Construction Company is the general contractor for the property, which broke ground in May 2022 and is slated for completion in late 2024.

Society Atlanta is among a growing list of Society Living communities in various stages of development across the country. Launched in 2019, PMG created the national Society Living multifamily brand to address the insatiable demand for reasonably priced rental communities in the most desirable locations, where modern neighbors can connect and thrive together. Urging residents to “Choose Happiness,” Society Living focuses on creating inspiring living spaces that encourage personal growth within a culture of inclusivity and unity. With over 8,500 units planned, the firm is currently developing Society Living properties in Miami, Fort Lauderdale, Orlando, Nashville, Denver and Brooklyn, with more to be announced soon.

Latest Insights

Building Together: Greybrook’s 2025 and the Year Ahead

Uncategorized
December 23, 2025

At Greybrook, 2025 was a year defined by leadership, perspective, and purposeful progress. Throughout the year, we remained at the forefront of industry conversations, helping to shape dialogue across the real estate and housing development landscape while continuing to execute…

Sasha Cucuz on Toronto Under Construction: Navigating Costs, Cycles, and the Path to Real Estate Resilience

Uncategorized
December 17, 2025

Sasha Cucuz, CEO of Greybrook, joined Jake Cohen, President of Daniels Corporation, and Bob Blazevski, President and CEO of Blaze Urban, on the Toronto Under Construction podcast hosted by Ben Myers, President of Bullpen Research & Consulting Inc. The discussion…

Elser Hotel & Residences Now Fully Sold Out

Portfolio Updates
December 16, 2025

We are pleased to announce that Elser Hotel & Residences in downtown Miami is now fully sold out. With its unique hotel-condo model, prime waterfront location, and expansive amenity platform, Elser has attracted exceptional demand across local, national, and international…

Chateau 9 in Stouffville Well-Received by the Market, Released Units Over 90% Sold

Portfolio Updates
December 4, 2025

Following a well-received sales launch in October, the initial release of single-detached homes at Chateau 9 in Stouffville rapidly sold out, prompting the release of an additional wave of homes. To date, the community has achieved an impressive 91% sell-through…

Boardroom Brief: EP. 11 – From Lessons to Opportunities: Sasha Cucuz Reflects on 2025

Insights
December 2, 2025

From boardrooms to podcast studios, Greybrook Securities CEO Sasha Cucuz has been at the forefront of key discussions this past year, sharing his perspective on everything from the global economy to the local real estate market and long-term business strategy.…

Greybrook Celebrates Community Connection at Preston Memorial Auditorium Grand Reopening

Community
November 20, 2025

On Friday, November 14, the City of Cambridge officially unveiled the newly renovated Preston Memorial Auditorium, marking an exciting completion of a transformative $33 million project that modernizes the beloved community facility while honouring its 1972 heritage. The revitalized facility features a…

Boardroom Brief: EP. 10 – Unpacking Insights from Inside Track 2025

Insights
October 30, 2025

How is global uncertainty shaping confidence, supply, and the future of Canada’s housing market, and what lies ahead? What bold government actions are needed to unlock housing supply and help stabilize the market? These are just some of the key…

Greybrook Becomes First-Ever Lead Sponsor of York University Lions Men’s Hockey Team

Community
October 30, 2025

Toronto, ON — Greybrook is proud to announce its official sponsorship of the York University Lions Men’s Hockey Team at the Gold level, marking a historic milestone as the first-ever lead sponsor of the Men’s Hockey Program. This sponsorship reflects…

138 Yorkville Welcomes Internationally Acclaimed Fashion Designer Gaurav Gupta

Portfolio Updates
October 21, 2025

138 Yorkville, our ultra-luxury development in partnership with Cityzen and First Capital, recently hosted internationally acclaimed designer Gaurav Gupta for an exclusive showcase at our presentation gallery. Gaurav, celebrated for his sculptural silhouettes and red-carpet couture, presented a curated selection…

Greybrook and Treasure Hill Launch Chateau 9: A Collection of Contemporary Detached Homes and Townhomes in Stouffville

Stouffville, Ontario
October 17, 2025

Sales have launched at Chateau 9, an exclusive new low-rise community featuring contemporary single-detached homes and townhomes in one of Stouffville’s most sought-after neighborhoods. Developed in partnership with Treasure Hill, Chateau 9 combines modern architectural design with small-town charm. Located…

All Posts

Join our newsletter and keep up to date with our news & insights

Contact us