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Waldorf Astoria Residences Miami Commences Sales

Date:
March 22, 2021
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Striking glass cube architecture will transform the city’s skyline as the tallest tower south of Manhattan

The Greybrook Miami Limited Partnerships Residential Development

New York and Miami-based developer PMG, Toronto-based private equity firm Greybrook Realty Partners and  global hospitality company Hilton (NYSE: HLT) proudly announce the commencement of sales for Waldorf Astoria Residences Miami. Located at 300 Biscayne Boulevard, the soaring tower will rise 100 stories and 1,049 feet above Biscayne Bay as the tallest residential building south of New York City, offering expansive unobstructed views and a new architectural wonder in South Florida. This will also mark the debut of one of the world’s most iconic hospitality brands, Waldorf Astoria, in the Miami market.

“Miami has become a true global city, drawing in a high concentration of international buyers and travelers, as well as those domestically predominantly from the Northeast, Midwest and California,” said Ryan Shear, Managing Partner of PMG. “Waldorf Astoria’s rich history and heritage combined with Miami’s flare has evoked an overwhelmingly enthusiastic response from a new generation of luxury consumers, as well as generational Waldorf brand loyalists around the world.”

The property will consist of 360 private residences as well as 205 guestrooms and suites within the five-star hotel. Signature spaces will include Peacock Alley; a specialty restaurant; indoor/outdoor pre-function and function spaces; meetings and boardrooms; a resort-style pool deck with private cabanas; and a spa and fitness center. Residences start at $1 million, with sales and marketing being led in-house by PMG Residential, including Aura Aragon, Alejandra Castillo, Karine Carvalho, Daiana Quiceno and Christian Tupper, in collaboration with Fredrik Eklund, Julia Spillman and John Gomes of Douglas Elliman’s Eklund | Gomes Team.

Known as the pioneer of elegant service and timeless luxury dating back to 1931, Waldorf Astoria’s arrival in Miami and commitment to building one of the world’s most extraordinary landmarks is evidence of the city’s continued growth amongst some of the world’s most elite cities. Waldorf Astoria is known for providing unforgettable experiences in landmark destinations across the world, a tradition which strongly resonates with PMG’s core principles of creating innovative ways to offer a unique luxury living experience.

“We are incredibly excited to partner with PMG to bring the first Waldorf Astoria to Miami, one of the most dynamic and cosmopolitan destinations that draws discerning travelers from around the globe,” said Dino Michael, senior vice president and global head, Waldorf Astoria Hotels & Resorts. “Waldorf Astoria Hotel & Residences Miami will not only transform the city skyline, but usher in a new level of service to the Miami market– creating unforgettable experiences for every resident and guest.”

Nine spiraling offset glass cubes will transform Miami’s skyline and distinguish the property’s architecture from anything on the East Coast. Concept designer Carlos Ott, in his fifth collaboration with PMG, and architect of record Sieger Suarez, worked in tandem to create an iconic structure in Downtown Miami. The developers also partnered with California-based interior design firm BAMO, which prides itself on creating captivating environments that flow, function and make people feel welcome, at ease and inspired to live and dream more fully.

“The unique nature of this project largely comes from not only creating an iconic building, but a distinguished sculpture that would permanently alter Miami’s skyline with height and design never seen before,” said Carlos Ott, concept designer.

Residences will offer the latest smart-home technology with custom mobile app access to concierge service. The app will feature a full menu of available offerings, including dining reservations, 24/7 room service, spa and fitness treatments, house car reservations, access to valet service, package delivery service and dog walking services.

“It has been an absolute pleasure working with PMG, Hilton and the entire project team of very talented professionals to design this truly remarkable building in which every detail has been carefully considered and meticulously designed,” said Peter Politis, CEO Greybrook Realty Partners. “We are very excited for the reveal of this iconic building that is a symbol of Miami’s growing prominence on the world stage and is sure to attract discerning buyers seeking a luxury lifestyle experience that is in a league of its own.”

With luxury residential developments nationwide, PMG delivers impeccable attention to detail throughout each of its projects. The developer is notable for meticulously designed condominium developments such as 111 West 57th Street, Walker Tower, Stella Tower, 111 Leroy in New York City, Echo Aventura, Muse Residences Sunny Isles, Echo Brickell and Mei in South Florida, as well as E11EVEN Hotel & Residences Miami. Currently, PMG is developing more than five million square feet of new development that will deliver the sophisticated design, high-end finishes and premium quality.

“Waldorf Astoria is one of the only five-star hotel brands worldwide, and we’re honored to expand this timeless portfolio to Miami,” said Kevin Maloney, managing partner of PMG. “We feel confident with our renowned partners on board, Waldorf Astoria Residences Miami is poised to lead the new development cycle and deliver a completely one-of-a-kind, priceless experience to South Florida.”

Waldorf Astoria Hotel & Residences Miami will be managed by Hilton Management Services and will offer residences and guests alike a truly refined haven through the brand’s relentless commitment to personalized service and best-in-class experiences.

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About PMG

Founded in 1991 by Kevin Maloney and led by Managing Partners Ryan Shear and Dan Kaplan, PMG is a national real estate development firm with offices in Miami and Manhattan, specializing in exceptional new construction, commercial and residential projects. PMG has led the acquisition, financing, development, construction, and marketing for more than 85 residential buildings and over 150 real estate partnerships. Their energetic team is relentlessly dedicated to making bold improvements to skylines and streetscapes.

During its nearly 30-year history, PMG has developed projects across all asset types and distinguished itself by focusing on premier luxury residential properties. Known for meticulous design and construction, notable completed PMG projects include Walker Tower, Stella Tower, The Belnord, The Briarcliffe, The Kingsley, Mei Miami Beach, 10 Sullivan, Queens Plaza South, Echo Aventura, Echo Brickell, X Miami, Muse Sunny Isles and Society Las Olas. Currently, PMG is in various stages of developing over 5 million square feet of residential properties, including 111 Leroy Street, 111 W 57th Street, Society Orlando, Waldorf Astoria Hotel & Residences in Downtown Miami and numerous others nationwide.

About Greybrook Realty Partners 

Greybrook Realty Partners is a Toronto-based asset management firm that invests equity in large-scale development-based opportunities. Greybrook Realty Partners offers investors the unique opportunity to partner with leading North American real estate developers and share in value creation activities. Greybrook Realty Partners and its affiliates have invested in over 85 real estate projects in Greater Toronto Area, Greater Golden Horseshoe region, and top urban markets in the U.S. In aggregate, its real estate investment portfolio is expected to result in the development of over 43 million square feet of residential and commercial density, with an estimated completion value of $19 billion CAD. Learn more about Greybrook by visiting www.greybrook.com/realty, and follow on Twitter and LinkedIn.

About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout. In addition to the brand’s renowned hotel offerings, Waldorf Astoria boasts a best-in-class residential portfolio, including 17 properties either open or in development, that provide the comfort of a private home combined with the unsurpassed amenities and legendary service of Waldorf Astoria. Waldorf Astoria is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or through the Hilton Honors mobile app. Learn about the brand by visiting newsroom.hilton.com/waldorfastoria, and follow Waldorf Astoria on Twitter, Instagram, and Facebook.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,400 properties and more than one million rooms, in 119 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 112 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including contactless check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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